The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
This article analyzes the current state of domestic trade in Uzbekistan, the factors affecting its efficiency, and the ways to modernize the trade system under the conditions of a digital economy. The study explores the…
The article examines various machine learning models for predicting GN FEA codes based on product descriptions entered into customs declarations. GN FEA codes are widely used by all customs services due to a number of…
The article analyzes the rapid development of digital marketing in small businesses in Uzbekistan, highlighting its advantages and existing challenges. It examines the transformation of marketing tools under the…
The article analyzes the strategic application of interdisciplinary neuromarketing methods within the highly competitive environment of modern digital marketplaces such as Wildberries, Uzum Market, and Yandex.Market…
The article examines the strategic role of the seed sector in shaping a resilient global agricultural and food system. Drawing on international statistical series for 2000 –2023 and datasets from FAO, OECD, UPOV , ISTA…
The article is devoted to the study of methodological approaches to teaching digital economy in higher educational institutions of Uzbekistan. Teaching competencies and effective pedagogical technologies that contribute…
This article provides a theoretical and empirical analysis of the impact of digital transformation, electronic services and artificial intelligence technologies on the management efficiency of service enterprises. The…
This article provides a scientific analysis of the key factors influencing the development of family entrepreneurship and its impact on poverty reduction. The study evaluates the effects of financial support, labor…
This article examines the criteria and indicators for assessing the effectiveness of developing and implementing an innovation strategy. Also, methods based on multifactor analysis in assessing the prospects for the…
This article discusses the need, existing opportunities, specific features and main directions of increasing the digital economic potential in the region. It also presents conclusions and proposals for increasing the…
In todayʼs global economic landscape, competitiveness has become a strategic factor for industrial enterprises. The integration of advanced technologies such as Artificial Intelligence, Big Data analytics, automation…
The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding…
In the context of the dynamic development of the digital economy and profound transformation of the labor market, the need for the introduction of innovative teaching methods aimed at developing relevant competencies…
This article focuses on improving the assessment of competitiveness for medical service providers based on methods that utilize marketing mix characteristics and the medical service environment.
This article examines the development of the metallurgical industry in the region, the increase in demand for metal products used in construction, transport, energy and other sectors, small businesses operating in the…
The article provides an in-depth analysis of the growing socio -economic disparities between regions under the conditions of globalization and examines the mechanisms behind regional inequalities based on the experience…
This article explores the theoretical foundations and methodological approaches to evaluating the efficiency of fixed asset utilization in railway transport enterprises. The study examines the system of indicators for…
This paper explores the evolving landscape of management practices in contemporary organizations, with a particular focus on the rise of Agile and adaptive methodologies. Initially developed within the IT sector, Agile…
This article examines the development and prospects of the textile markets in Bangladesh and Uzbekistan, highlighting key features, particularly the export and import processes. It also forecasts the development of the…
This article analyzes the current state and development trends of Uzbekistan’s food products market. The research is based on statistical data reflecting production volumes, import -export balance, price indices, and…
This study analyzes the interrelations among participants in the marketing ecosystem within industrial clusters. It was found that intra -cluster interactions have a network -based structure, and synergistic efficiency…
This article comprehensively studies the theoretical foundations of the
This article is devoted to the analysis of regional problems of providing infrastructure and their effective solutions arising in the process of building “green belts”in Navoi region. The article analyzes the work…
The article investigates the effectiveness factors of marketing strategies used by textile enterprises in the B2B market. The main components of the strategy —digital integration, organizational capacity, innovation…
This article discusses the features of the use of economic and ecological mechanisms in the region. It also presents conclusions and proposals for the effective use of economic and ecological mechanisms in the region.
This article presents a scientific analysis of central bank policies on money supply and bank reserves, comparing international experience with Uzbekistan’s monetary practices. The study examines the relationship…
In the evolving digital retail landscape, consumers increasingly demand personalized experiences. This study explores how SI -driven retail interfaces influence user engagement and the formation of purchase intentions…
This article describes the regulatory framework for the recognition, accounting, and reflection of income and expenses in financial statements in medical institutions. In particular, the regulatory framework for…
This article will analyze modern methods of innovative development of the region's industries, their economic efficiency, as well as practical mechanisms. The study analyzes the possibilities of stimulating…
This article presents a scientific and theoretical analysis of the economic advantages of using artificial and chemical fibers in the textile industry. The study explores factors such as low raw material costs…
This article discusses the basics of assessing the indicators of the formation of innovative ecosystems in the sustainable development of the region. It also presents conclusions and proposals for assessing the…
The article presents an empirical assessment of management mechanisms for technological modernization processes in industrial enterprises across regions. Core indicators such as the technological index, equipment…
This article discusses the issues of evaluating the indicators of the use of marketing strategies in increasing the attractiveness of regional trade enterprises. Also, conclusions are drawn on the effective assessment…
This article provides a theoretical analysis of improving the efficiency of investment projects in the automotive industry based on marketing research. The study systematically examines the impact of digital…
This article discusses the theoretical and methodological foundations and practical aspects of effective organization of marketing research in the food market. The study systematically analyzes the dynamics of supply…
The article discusses the theoretical foundations of correlation coefficients used to assess the relationships between variables in marketing research. Pearson, Spearman, and Kendall coefficients, as well as more…
This paper examines the development of a multifactorial system of indicators for assessing and improving a personʼs standard of living based on a neural network classification model. The study developed an integrated…
This article evaluates the integration of marketing strategies into the management mechanisms of the railway transport system based on empirical and comparative analysis. Drawing from the cases of Europe, India, and…
This article provides a comprehensive analysis of the economic and social development indicators of five major regions of the world — Asia, Eurasia, Africa, North America, and South America. The study is based on key…
The article examines the methodology for determining sectoral tax burden, its theoretical and practical foundations, as well as international experiences. It outlines the procedure for using indicators such as gross…
As a result of large -scale empirical studies, which began in the 90s of the 20 th century in Western Europe and the United States, various employment manifestations and labor relations were formed, but they have little…
This article examines and studies the characteristics and classification of mandatory insurance reserves. Also, proposals and recommendations have been developed for reflecting operations related to mandatory insurance…
The article studies the role and importance of financial relations in ensuring the stability of the activities of small business entities. The levels of financial and capital stability of small business entities in the…
The article presents a conceptual model of the integrated ERPI (E-commerce Readiness & Performance Index) focused on improving public administration of e- commerce in Uzbekistan. A key feature of the methodology is…
This article analyzes the current state of financial management of investments in Uzbekistan and examines the econometric assessment of the factors influencing this process. In addition, the article presents conclusions…
This article analyzes mechanisms for promoting the effective use of investment resources based on the experience of foreign countries. The investment attraction strategies of Singapore, Ireland, South Korea, China, and…
This article is dedicated to the issues and prospects of improving production efficiency in the construction materials industry. It analyzes the current challenges associated with production processes in this sector and…
This article thoroughly examines the concept of commercial banksʼ competitiveness and analyzes the opinions of domestic and foreign scholars on this matter. The main factor in ensuring the competitiveness of banks is…
This article examines mechanisms for enhancing the effectiveness of digital marketing strategies in agri -industrial enterprises. The study analyzes search engine optimization (SEO), social media marketing, content…
This article analyzes the role of ecological marketing in developing production based on green technologies. The focus is on identifying the link between ecological values, digital communication tools, and production…