This article provides a theoretical analysis of the interaction between human resource management and management strategies in enhancing the competitiveness of entrepreneurial entities. The study is based on the resource -based view and human № 1 550 capital theory. The impact of high -performance work systems, strategic HRM practices, and transformational leadership on employee motivation and organizational performance has been identified. A conceptual model for achieving competitive advantage through the alignment of SHRM and management was developed. Existing theories were evaluated based on academic literature, empirical research findings were summarized, and practical recommendations were proposed. The importance of a strategic approach to human res ources was scientifically substantiated.
| Mualliflar | Sultonboyeva Munira Baxodirovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-12-25 |
| Son | 12 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss12/242 |
DOI: 10.67668/mj/2025iss12/242 · Maqolaning asl sahifasi
competitiveness, human resource management, strategic management, human capital, high -performance work systems, transformational leadership, employee engagement, strategic HRM, organizational performance, resource -based view, конкурентоспособность, управление человеческими ресурсами, стратегический менеджмент, человеческий капитал, высокоэффективные трудовые системы, трансформационное лидерство, вовлеченность сотрудников, стратегический HRM, организационная эффективность, ресу рсный подход, raqobatbardoshlik, inson resurslarini boshqarish, strategik menejment, inson kapitali, yuqori samarali ish tizimlari, transformatsion yetakchilik, xodimlar bandligi, strategik HRM, tashkiliy samaradorlik, resursga asoslangan yondashuv
The article proposes strategic management and institutional approaches aimed at ensuring the sustainable development of the food products market in Uzbekistan. It highlights the role of regional disparities, resource…
This paper analyzes the socio -economic measures implemented within the framework of Uzbekistan’s national model of economic reforms and the “New Uzbekistan” strategy. The study examines key reforms, institutional…
This study provides an in -depth analysis of enhancing the effectiveness of marketing strategies in oilseed crop production. Based on both global and Uzbekistan - specific experiences, it explores the role of digital…
This article provides a comprehensive analysis of the development processes of the garment industry in the Republic of Uzbekistan, focusing on its economic potential and market position. The implementation of innovative…
The article evaluates the economic efficiency of implementing innovative technologies in the textile industry. The impact of technological solutions on production efficiency, cost reduction, and product quality was…
The article scientifically analyzed the strategies and priority directions for the development of reinsurance institutions in the context of an innovative economy. During the study, the role of reinsurance mechanisms in…
This study analyzes the critical role of Customer Relationship Management (CRM) systems in implementing digital marketing strategies in commercial banks . The importance of CRM systems in improving banking service…
This study explores the content, key principles, and functional tasks of strategic management of innovation activity in entrepreneurial entities from a scientific - theoretical and analytical perspective. The research…
This article examines the impact of demographic indicators of industrial enterprises on their overall performance. Econometric methods are also used to analyze production efficiency factors, measured by the workforce…
The article focuses on the creation of a digital economy, the changing role of digital technologies in the global economy and society, the development of digital platforms, the priorities and problems of the digital…