Ways to increase the efficiency of marketing strategies in the cultivation of oil crops

Valiyeva Aziza Anvar qizi

Marketing · 2025-yil

Annotatsiya

This study provides an in -depth analysis of enhancing the effectiveness of marketing strategies in oilseed crop production. Based on both global and Uzbekistan - specific experiences, it explores the role of digital technologies, contract farming, cooperativ es, and social media platforms. Statistical and comparative methods were used to evaluate the efficiency of the marketing system across all stages from production to consumption. As a result, strategic directions aimed at increasing income, reducing costs, and optimizing the value chain were identified. Practical recommendations tailored to the conditions of Uzbekistan were developed.

Maqola ma’lumotlari
MualliflarValiyeva Aziza Anvar qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/244
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/244 · Maqolaning asl sahifasi

Kalit so‘zlar

oilseed crops, marketing strategy, digital technologies, contract farming, cooperatives, marketing effectiveness, value chain, Uzbekistan, agricultural marketing, innovative approach. № 1 474, масличные культуры, маркетинговая стратегия, цифровые технологии, контрактное фермерство, кооперативы, эффективность маркетинга, цепочка создания стоимости, Узбекистан, аграрный маркетинг, инновационный подход, moyli ekinlar, marketing strategiyasi, raqamli texnologiyalar, shartnomali dehqonchilik, kooperativlar, marketing samaradorligi, qiymat zanjiri, Oʻzbekiston, qishloq xoʻjaligi marketingi, innovatsion yondashuv

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAValiyeva Aziza Anvar qizi (2025). WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/244
GOST (OAK)Valiyeva Aziza Anvar qizi WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/244.
MLAValiyeva Aziza Anvar qizi. “WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/244
ChicagoValiyeva Aziza Anvar qizi. “WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/244
HarvardValiyeva Aziza Anvar qizi (2025) ‘WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/244
BibTeX
@article{valiyevaazizaanvarqizi2025,
  title = {WAYS TO INCREASE THE EFFICIENCY OF MARKETING STRATEGIES IN THE CULTIVATION OF OIL CROPS},
  author = {Valiyeva Aziza Anvar qizi},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/244},
  url = {https://doi.org/10.67668/mj/2025iss12/244}
}

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