This article examines the methodological aspects of marketing research in oilseed -growing farms. It highlights changes in consumer demand, the growth of the online market, and increased competition, which require modern approaches to marketing activities. The paper discusses main marketing research methods, including consumer studies, market segmentation, and innovation strategies to improve competitiveness. Scientific recommendations are provided for enhancing product assortment and expanding market share.
| Mualliflar | Valiyeva Aziza Anvar qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-06-30 |
| Son | 6 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss6/406 |
DOI: 10.67668/mj/2025iss6/406 · Maqolaning asl sahifasi
Oilseeds, Farms, Consumers, ASRR (Customer Acquisition, Customer Service, Customer Retention and Customer Return), Marketing Strategies, Масличные културы, фермы, потребители, АСРР (привлечение клиентов, обслуживание клиентов, удержание клиентов и возврат клиентов), маркетинговые стратегии, Moyli ekinlar, fermer xoʻjaliklar, isteʼmolchilar, ASRR (customer acquisition, customer service, customer retention and customer return), marketing strategiyalari
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