This article analyzes the role of marketing strategies in developing the foreign economic activities of manufacturing enterprises, particularly in the chemical industry. It highlights that strategic planning, innovation, compliance with international stand ards, and risk management are key factors in enhancing the export potential of enterprises. The study evaluates marketing strategies using specific indicators and ranks them based on weighted coefficients. The results identify the most effective and practi cal strategies, which are recommended for application in the chemical sector. 265
| Mualliflar | Акрамов Бурибек Фахриддин угли, Научный сотрудник Ташкентского |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-06-30 |
| Son | 6 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss6/408 |
DOI: 10.67668/mj/2025iss6/408 · Maqolaning asl sahifasi
manufacturing enterprises, marketing, international trade, marketing strategies, international marketing approaches, diversification, export, evaluation indicators, performance metrics, targeted marketing strategies, производственные предприятия, маркетинг, международная торговля, маркетинговые стратегии, международные маркетинговые подходы, диверсификация, экспорт, оценочные показатели, индикаторы, целевые маркетинговые стратегии, ishlab chiqaruvchi korxonalar, marketing, xalqaro savdo, marketing strategiyalari, xalqaro marketing yondashuvlari, diversifikatsiya, eksport, baholash koʻrsatkichlari, indikatorlar, maqsadli marketing strategiyalari
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