Increasing the competitiveness of printing enterprises based on strategic marketing approaches

Xolmirzaeva Feruza Аbdullaevna

Marketing · 2025-yil

Annotatsiya

This article explores the practical significance of marketing strategies in enhancing the competitiveness of printing enterprises. The analysis focuses on market segmentation approaches that enable the development of customer -oriented services. Results hig hlight the role of marketing tools in creating competitive advantages. Effective approaches are developed based on strategic planning, pricing, service quality, and brand positioning through digital integration.

Maqola ma’lumotlari
MualliflarXolmirzaeva Feruza Аbdullaevna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-06-30
Son6
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss6/407
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss6/407 · Maqolaning asl sahifasi

Kalit so‘zlar

printing enterprises, competitiveness, marketing strategy, customer segmentation, strategic approach, полиграфические предприятия, конкурентоспособность, маркетинговая стратегия, сегментация клиентов, стратегический подход, matbaa korxonalari, raqobatbardoshlik, marketing strategiyasi, mijoz segmentlari, strategik yondashuv

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXolmirzaeva Feruza Аbdullaevna (2025). INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES. Marketing, (6). https://doi.org/10.67668/mj/2025iss6/407
GOST (OAK)Xolmirzaeva Feruza Аbdullaevna INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES // Marketing. – 2025. – № 6. – DOI: 10.67668/mj/2025iss6/407.
MLAXolmirzaeva Feruza Аbdullaevna. “INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES.” Marketing, (6), 2025. https://doi.org/10.67668/mj/2025iss6/407
ChicagoXolmirzaeva Feruza Аbdullaevna. “INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES.” Marketing, (6) (2025). https://doi.org/10.67668/mj/2025iss6/407
HarvardXolmirzaeva Feruza Аbdullaevna (2025) ‘INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES’, Marketing, (6). https://doi.org/10.67668/mj/2025iss6/407
BibTeX
@article{xolmirzaevaferuzabdullaevna2025,
  title = {INCREASING THE COMPETITIVENESS OF PRINTING ENTERPRISES BASED ON STRATEGIC MARKETING APPROACHES},
  author = {Xolmirzaeva Feruza Аbdullaevna},
  journal = {Marketing},
  year = {2025},
  number = {6},
  doi = {10.67668/mj/2025iss6/407},
  url = {https://doi.org/10.67668/mj/2025iss6/407}
}

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