The role of CRM systems in the use of digital marketing strategies in commercial banks

Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori

Marketing · 2025-yil

Annotatsiya

This study analyzes the critical role of Customer Relationship Management (CRM) systems in implementing digital marketing strategies in commercial banks . The importance of CRM systems in improving banking service efficiency , strengthening customer loyalty , and ensuring competitiveness is examined . Methodologically , the study applies secondary data analysis and a systematic review of industry reports . Practical recommendations are proposed for the implementation of CRM systems in Uzbekistanʼs banking sector .

Maqola ma’lumotlari
MualliflarXayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/246
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/246 · Maqolaning asl sahifasi

Kalit so‘zlar

CRM systems, digital marketing, commercial banks, customer loyalty, digital transformation, banking services, CRM -системы, цифровой маркетинг, коммерческие банки, клиентская лояльность, цифровая трансформация, банковские услуги, CRM tizimlari, raqamli marketing, tijorat banklari, mijozlar sodiqligi, raqamli transformatsiya, bank xizmatlari

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAXayitaliyev Nazirjon Yunusaliyevich, & “Davlat belgisi” MCHJda yetakchi auditori (2025). THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/246
GOST (OAK)Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/246.
MLAXayitaliyev Nazirjon Yunusaliyevich, and “Davlat belgisi” MCHJda yetakchi auditori. “THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/246
ChicagoXayitaliyev Nazirjon Yunusaliyevich, and “Davlat belgisi” MCHJda yetakchi auditori. “THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/246
HarvardXayitaliyev Nazirjon Yunusaliyevich, and “Davlat belgisi” MCHJda yetakchi auditori (2025) ‘THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/246
BibTeX
@article{xayitaliyevnazirjonyunusaliyevich2025,
  title = {THE ROLE OF CRM SYSTEMS IN THE USE OF DIGITAL MARKETING STRATEGIES IN COMMERCIAL BANKS},
  author = {Xayitaliyev Nazirjon Yunusaliyevich and “Davlat belgisi” MCHJda yetakchi auditori},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/246},
  url = {https://doi.org/10.67668/mj/2025iss12/246}
}

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