This study analyzes the critical role of Customer Relationship Management (CRM) systems in implementing digital marketing strategies in commercial banks . The importance of CRM systems in improving banking service efficiency , strengthening customer loyalty , and ensuring competitiveness is examined . Methodologically , the study applies secondary data analysis and a systematic review of industry reports . Practical recommendations are proposed for the implementation of CRM systems in Uzbekistanʼs banking sector .
| Mualliflar | Xayitaliyev Nazirjon Yunusaliyevich, “Davlat belgisi” MCHJda yetakchi auditori |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-12-25 |
| Son | 12 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss12/246 |
DOI: 10.67668/mj/2025iss12/246 · Maqolaning asl sahifasi
CRM systems, digital marketing, commercial banks, customer loyalty, digital transformation, banking services, CRM -системы, цифровой маркетинг, коммерческие банки, клиентская лояльность, цифровая трансформация, банковские услуги, CRM tizimlari, raqamli marketing, tijorat banklari, mijozlar sodiqligi, raqamli transformatsiya, bank xizmatlari
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