This article explores the evaluation of Return on Marketing Investment (ROMI) in B2B distribution companies. It examines the unique challenges of attributing marketing impact in multi -touch, long -sales -cycle environments, and highlights methodologies for c alculating ROMI at campaign, channel, and strategic levels. Emphasis is placed on integrated data infrastructure, analytical modeling, and cross - functional governance to optimize marketing spend, improve decision -making, and transform marketing from a cost center into a value driver. Practical examples and a maturity model illustrate implementation strategies.
| Mualliflar | Jamoliddinov Fakhriyor Shodiyor o ʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | Ingliz |
| DOI | 10.67668/mj/2026iss1/714 |
DOI: 10.67668/mj/2026iss1/714 · Maqolaning asl sahifasi
ROMI, B2B distribution, marketing effectiveness, trade promotion, CRM, multi -touch attribution, marketing analytics, resource optimization, sales performance, strategic investment, ROMI, B2B -дистрибуция, эффективность маркетинга, торговые промоакции, CRM, многоэтапное атрибутирование, маркетинговая аналитика, оптимизация ресурсов, результаты продаж, стратегические инвестиции, ROMI, B2B distributsiya, marketing samaradorligi, savdo promoaksiyalari, CRM, koʻp bosqichli atributlash, marketing tahlili, resurslarni optimizatsiya qilish, savdo natijalari, strategik investitsiyalar
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