Evaluating return on marketing investment in B2B distribution

Jamoliddinov Fakhriyor Shodiyor o ʻgʻli

Marketing · 2026-yil

Annotatsiya

This article explores the evaluation of Return on Marketing Investment (ROMI) in B2B distribution companies. It examines the unique challenges of attributing marketing impact in multi -touch, long -sales -cycle environments, and highlights methodologies for c alculating ROMI at campaign, channel, and strategic levels. Emphasis is placed on integrated data infrastructure, analytical modeling, and cross - functional governance to optimize marketing spend, improve decision -making, and transform marketing from a cost center into a value driver. Practical examples and a maturity model illustrate implementation strategies.

Maqola ma’lumotlari
MualliflarJamoliddinov Fakhriyor Shodiyor o ʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/714
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/714 · Maqolaning asl sahifasi

Kalit so‘zlar

ROMI, B2B distribution, marketing effectiveness, trade promotion, CRM, multi -touch attribution, marketing analytics, resource optimization, sales performance, strategic investment, ROMI, B2B -дистрибуция, эффективность маркетинга, торговые промоакции, CRM, многоэтапное атрибутирование, маркетинговая аналитика, оптимизация ресурсов, результаты продаж, стратегические инвестиции, ROMI, B2B distributsiya, marketing samaradorligi, savdo promoaksiyalari, CRM, koʻp bosqichli atributlash, marketing tahlili, resurslarni optimizatsiya qilish, savdo natijalari, strategik investitsiyalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAJamoliddinov Fakhriyor Shodiyor o ʻgʻli (2026). EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/714
GOST (OAK)Jamoliddinov Fakhriyor Shodiyor o ʻgʻli EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/714.
MLAJamoliddinov Fakhriyor Shodiyor o ʻgʻli. “EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/714
ChicagoJamoliddinov Fakhriyor Shodiyor o ʻgʻli. “EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/714
HarvardJamoliddinov Fakhriyor Shodiyor o ʻgʻli (2026) ‘EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/714
BibTeX
@article{jamoliddinovfakhriyorshodiyorogli2026,
  title = {EVALUATING RETURN ON MARKETING INVESTMENT IN B2B DISTRIBUTION},
  author = {Jamoliddinov Fakhriyor Shodiyor o ʻgʻli},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/714},
  url = {https://doi.org/10.67668/mj/2026iss1/714}
}

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