Improvement of strategic management on the basis of formation of sustainable competitive advantages in higher education institutions

Ismailova Nilufar Sabitdjanovna

Marketing · 2026-yil

Annotatsiya

This article examines the theoretical and conceptual foundations for improving strategic management in higher education institutions (HEIs) through the formation of № 1 -SON YANVA R, 202 6-YIL 16 sustainable competitive advantages. Based on a narrative literature review of 30 academic sources indexed in the Scopus and Web of Science databases for the period 2012 –2022, the concepts of competition, competitiveness, and sustainable competitive advanta ge are analyzed. The study explores key thematic areas, sources and types of competition, their positive and negative effects, improvement strategies, and conceptual linkages. The conclusions are presented in a logically coherent manner, with theoretical f oundations refined in the context of developing countries, including Central Asia. The article does not employ econometric analysis and is based solely on a theoretical and conceptual approach.

Maqola ma’lumotlari
MualliflarIsmailova Nilufar Sabitdjanovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/712
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/712 · Maqolaning asl sahifasi

Kalit so‘zlar

strategic management, sustainable competitive advantage, higher education institutions, competition, competitiveness, intellectual capital, narrative review, стратегическое управление, устойчивое конкурентное преимущество, высшие образовательные учреждения, конкуренция, конкурентоспособность, интеллектуальный капитал, нарративный обзор, strategik boshqaruv, barqaror raqobat ustunligi, oliy taʼlim muassasalari, raqobat, raqobatbardoshlik, intellektual kapital, narrativ sharh

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIsmailova Nilufar Sabitdjanovna (2026). IMPROVEMENT OF STRATEGIC MANAGEMENT ON THE BASIS OF FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES IN HIGHER EDUCATION INSTITUTIONS. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/712
GOST (OAK)Ismailova Nilufar Sabitdjanovna IMPROVEMENT OF STRATEGIC MANAGEMENT ON THE BASIS OF FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES IN HIGHER EDUCATION INSTITUTIONS // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/712.
MLAIsmailova Nilufar Sabitdjanovna. “IMPROVEMENT OF STRATEGIC MANAGEMENT ON THE BASIS OF FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/712
ChicagoIsmailova Nilufar Sabitdjanovna. “IMPROVEMENT OF STRATEGIC MANAGEMENT ON THE BASIS OF FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES IN HIGHER EDUCATION INSTITUTIONS.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/712
HarvardIsmailova Nilufar Sabitdjanovna (2026) ‘IMPROVEMENT OF STRATEGIC MANAGEMENT ON THE BASIS OF FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES IN HIGHER EDUCATION INSTITUTIONS’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/712
BibTeX
@article{ismailovanilufarsabitdjanovna2026,
  title = {IMPROVEMENT OF STRATEGIC MANAGEMENT ON THE BASIS OF FORMATION OF SUSTAINABLE COMPETITIVE ADVANTAGES IN HIGHER EDUCATION INSTITUTIONS},
  author = {Ismailova Nilufar Sabitdjanovna},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/712},
  url = {https://doi.org/10.67668/mj/2026iss1/712}
}

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