This article analyzes the current state of fruit and vegetable exports in Bukhara region, existing problems and marketing approaches. During the research, the agricultural potential of the region, export indicators, logistics infrastructure and marketing s trategies were studied. The research results show that the export potential of the region is not fully utilized, cold chain infrastructure is insufficient and marketing activities are not systematically organized.
| Mualliflar | Jumayeva Zamira Bo‘stonovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2026iss1/715 |
DOI: 10.67668/mj/2026iss1/715 · Maqolaning asl sahifasi
Bukhara region, fruit and vegetable exports, marketing challenges, logistics, cold chain, agrocluster, export potential, competitiveness, Бухарская область, экспорт плодоовощной продукции, маркетинговые проблемы, логистика, холодовая цепь, агрокластер, экспортный потенциал, конкурентоспособность, Buxoro viloyati, meva -sabzavot eksporti, marketing muammolari, logistika, sovuq zanjir, agroklaster, eksport salohiyati, raqobatbardoshlik
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