Increasing the competitiveness of the food industry based on innovative marketing strategies

Hamroyev Bobir Shoyimovich

Marketing · 2026-yil

Annotatsiya

This article examines the economic mechanisms and significance of using innovative marketing strategies to enhance the competitiveness of food industry enterprises. As a result of the study, a conceptual model of an innovative marketing strategy for food e nterprises has been developed based on an integrated approach that combines artificial intelligence, big data analytics, and digital marketing tools. The directions for the practical application of the proposed strategic approaches in the food industry of Uzbekistan have been identified.

Maqola ma’lumotlari
MualliflarHamroyev Bobir Shoyimovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/710
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/710 · Maqolaning asl sahifasi

Kalit so‘zlar

food industry, marketing innovations, competitiveness, artificial intelligence, big data, digital marketing, customer relationship management, пищевая промышленность, маркетинговые инновации, конкурентоспособность, искусственный интеллект, большие данные, цифровой маркетинг, управление взаимоотношениями с клиентами, oziq-ovqat sanoati, marketing innovatsiyalari, raqobatbardoshlik, sunʼiy intellekt, katta maʼlumotlar, raqamli marketing, mijozlar bilan munosabatlarni boshqarish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAHamroyev Bobir Shoyimovich (2026). INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/710
GOST (OAK)Hamroyev Bobir Shoyimovich INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/710.
MLAHamroyev Bobir Shoyimovich. “INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/710
ChicagoHamroyev Bobir Shoyimovich. “INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/710
HarvardHamroyev Bobir Shoyimovich (2026) ‘INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/710
BibTeX
@article{hamroyevbobirshoyimovich2026,
  title = {INCREASING THE COMPETITIVENESS OF THE FOOD INDUSTRY BASED ON INNOVATIVE MARKETING STRATEGIES},
  author = {Hamroyev Bobir Shoyimovich},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/710},
  url = {https://doi.org/10.67668/mj/2026iss1/710}
}

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