Towards an integrative model of the country image

Duschanov Alisher Sherzod ugli, named after Abu Rayhon Beruni

Marketing · 2026-yil

Annotatsiya

This paper introduces an integrative framework for analyzing country image, building on the model proposed by Buhmann and Ingenhoff (2015) and incorporating insights from business studies, political science, and communication research. To connect these dis ciplinary perspectives, the study adopts a communication management approach, which establishes a coherent terminological structure for key concepts such as country image, country reputation, country brand, and country identity. Drawing on this foundation, the author formulates a four -dimensional (4D) model of country image by synthesizing established theories of national identity, attitude formation, and reputation management. The proposed model is designed for comparative research and can be applied acros s different audience groups (e.g., domestic versus international publics) as well as across multiple societal levels, ranging from individual perceptions to mass -mediated prestige and public discourse

Maqola ma’lumotlari
MualliflarDuschanov Alisher Sherzod ugli, named after Abu Rayhon Beruni
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/705
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/705 · Maqolaning asl sahifasi

Kalit so‘zlar

image, country image, national identity, reputation management, regional competitiveness, Uzbekistan, имидж, имидж страны, национальная идентичность, управление репутацией, региональная конкурентоспособность, Узбекистан, imij, mamlakat imiji, milliy identitet, reputatsiyani boshqarish, mintaqaviy raqobatbardoshlik, O‘zbekiston

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADuschanov Alisher Sherzod ugli, & named after Abu Rayhon Beruni (2026). TOWARDS AN INTEGRATIVE MODEL OF THE COUNTRY IMAGE. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/705
GOST (OAK)Duschanov Alisher Sherzod ugli, named after Abu Rayhon Beruni TOWARDS AN INTEGRATIVE MODEL OF THE COUNTRY IMAGE // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/705.
MLADuschanov Alisher Sherzod ugli, and named after Abu Rayhon Beruni. “TOWARDS AN INTEGRATIVE MODEL OF THE COUNTRY IMAGE.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/705
ChicagoDuschanov Alisher Sherzod ugli, and named after Abu Rayhon Beruni. “TOWARDS AN INTEGRATIVE MODEL OF THE COUNTRY IMAGE.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/705
HarvardDuschanov Alisher Sherzod ugli, and named after Abu Rayhon Beruni (2026) ‘TOWARDS AN INTEGRATIVE MODEL OF THE COUNTRY IMAGE’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/705
BibTeX
@article{duschanovalishersherzodugli2026,
  title = {TOWARDS AN INTEGRATIVE MODEL OF THE COUNTRY IMAGE},
  author = {Duschanov Alisher Sherzod ugli and named after Abu Rayhon Beruni},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/705},
  url = {https://doi.org/10.67668/mj/2026iss1/705}
}

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