Marketing approaches in ensuring long-term competitiveness of industrial enterprises

Bazarova Mamlakat Supiyevna

Marketing · 2026-yil

Annotatsiya

This article examines the role and significance of marketing approaches in ensuring the long -term competitiveness of industrial enterprises. The study analyzes modern marketing strategies, digital transformation processes, customer -oriented № 1 -SON YANVA R, 202 6-YIL 150 approaches, and brand loyalty formation mechanisms. Based on empirical data, conceptual foundations of an effective marketing model for industrial enterprises have been developed. Research results show that effective use of digital marketing tools can increase sales productivity by 20% and reduce marketing costs by 30% in industrial enterprises.

Maqola ma’lumotlari
MualliflarBazarova Mamlakat Supiyevna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/701
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/701 · Maqolaning asl sahifasi

Kalit so‘zlar

industrial marketing, competitiveness, digital transformation, brand loyalty, customer experience, strategic marketing, B2B marketing, промышленный маркетинг, конкурентоспособность, цифровая трансформация, лояльность бренда, клиентский опыт, стратегический маркетинг, B2B -маркетинг, эффективность маркетинга, sanoat marketingi, raqobatbardoshlik, raqamli transformatsiya, brend sadoqati, mijoz tajribasi, strategik marketing, B2B marketing, marketing samaradorligi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABazarova Mamlakat Supiyevna (2026). MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/701
GOST (OAK)Bazarova Mamlakat Supiyevna MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/701.
MLABazarova Mamlakat Supiyevna. “MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/701
ChicagoBazarova Mamlakat Supiyevna. “MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/701
HarvardBazarova Mamlakat Supiyevna (2026) ‘MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/701
BibTeX
@article{bazarovamamlakatsupiyevna2026,
  title = {MARKETING APPROACHES IN ENSURING LONG-TERM COMPETITIVENESS OF INDUSTRIAL ENTERPRISES},
  author = {Bazarova Mamlakat Supiyevna},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/701},
  url = {https://doi.org/10.67668/mj/2026iss1/701}
}

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