The role of strategic management in enhancing tourism destination competitiveness

Choriyev Farrux Xamroyevich

Marketing · 2026-yil

Annotatsiya

This comprehensive study examines the critical role of strategic management in enhancing tourism destination competitiveness within the contemporary global tourism landscape. As international tourism continues to evolve amid increasing competition, technol ogical disruption, and changing consumer preferences, destinations must adopt sophisticated strategic approaches to maintain and improve their competitive positions. This research employs a mixed -methods approach, combining quantitative analysis of destina tion competitiveness indicators with qualitative case study examination of successful strategic interventions. The study analyzes data from 45 tourism destinations across different development stages, examining the relationship between strategic management practices and competitive performance outcomes. Findings reveal that destinations implementing comprehensive strategic management frameworks demonstrate significantly higher competitiveness scores across multiple dimensions including infrastructure develo pment, marketing effectiveness, sustainability practices, and stakeholder coordination. The research identifies five critical success factors for strategic destination management: integrated planning systems, dynamic capability development, stakeholder eng agement mechanisms, innovation orientation, and adaptive governance structures. Results indicate that strategic management implementation can improve destination competitiveness indices by 23 -47% over five -year periods when properly executed. The study contributes to theoretical understanding of destination competitiveness determinants while providing practical frameworks for destination management organizations seeking to enhance their competitive positions in increasingly challenging market environments.

Maqola ma’lumotlari
MualliflarChoriyev Farrux Xamroyevich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/703
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/703 · Maqolaning asl sahifasi

Kalit so‘zlar

strategic management, destination competitiveness, tourism development, competitive advantage, destination management organizations, sustainable tourism, strategic planning, стратегическое управление, конкурентоспособность дестинаций, развитие туризма, конкурентное преимущество, организации управления дестинациями, устойчивый туризм, стратегическое планирование, strategik boshqaruv, destinatsiya raqobatbardoshligi, turizmni rivojlantirish, raqobat ustunligi, destinatsiya boshqaruv tashkilotlari, barqaror turizm, strategik rejalashtirish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAChoriyev Farrux Xamroyevich (2026). THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING TOURISM DESTINATION COMPETITIVENESS. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/703
GOST (OAK)Choriyev Farrux Xamroyevich THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING TOURISM DESTINATION COMPETITIVENESS // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/703.
MLAChoriyev Farrux Xamroyevich. “THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING TOURISM DESTINATION COMPETITIVENESS.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/703
ChicagoChoriyev Farrux Xamroyevich. “THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING TOURISM DESTINATION COMPETITIVENESS.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/703
HarvardChoriyev Farrux Xamroyevich (2026) ‘THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING TOURISM DESTINATION COMPETITIVENESS’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/703
BibTeX
@article{choriyevfarruxxamroyevich2026,
  title = {THE ROLE OF STRATEGIC MANAGEMENT IN ENHANCING TOURISM DESTINATION COMPETITIVENESS},
  author = {Choriyev Farrux Xamroyevich},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/703},
  url = {https://doi.org/10.67668/mj/2026iss1/703}
}

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