Adaptation of marketing complex of Uzbekistan export-oriented enterprises to regional markets

Axmedov Ikrom Akramovich

Marketing · 2026-yil

Annotatsiya

This article examines the peculiarities of adapting marketing complex elements (product, price, distribution, promotion) by Uzbekistanʼs enterprises to effectively enter the markets of the SCO and CIS countries, which are priority areas within regional eco nomic integration, and strengthen their positions. Such problems as the need for deep product modification in accordance with the standards of the Eurasian Economic Union, high dependence of prices on logistics costs, vulnerability of own distribution channels, and low efficiency of digital promotion in th e Chinese market were identified. Differentiated strategies have been defined for the CIS (with an emphasis on cultural proximity) and China (with an emphasis on digitalization and working through platforms) markets. Successful adaptation to 4P requires Uz bekistanʼs enterprises to shift from excess product export tactics to targeted marketing strategy focused on specific consumers in each partner country, establish joint ventures to overcome non -tariff barriers, and actively utilize regional trade agreement tools.

Maqola ma’lumotlari
MualliflarAxmedov Ikrom Akramovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/699
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/699 · Maqolaning asl sahifasi

Kalit so‘zlar

4P marketing complex, export, import, foreign economic activity, SCO, CIS, regional integration, product adaptation, price adaptation, sales promotion, маркетинговый комплекс 4Р, экспорт, импорт, внешнеэкономическая деятельность, ШОС, СНГ, региональная интеграция, адаптация продукта, адаптация цен, стимулирование сбыта, 4P marketing kompleksi, eksport, import, tashqi iqtisodiy faoliyat, SHHT, MDH, mintaqaviy integratsiya, mahsulotni moslashtirish, narxlarni moslashtirish, sotishni ragʻbatlantirish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAxmedov Ikrom Akramovich (2026). ADAPTATION OF MARKETING COMPLEX OF UZBEKISTAN EXPORT-ORIENTED ENTERPRISES TO REGIONAL MARKETS. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/699
GOST (OAK)Axmedov Ikrom Akramovich ADAPTATION OF MARKETING COMPLEX OF UZBEKISTAN EXPORT-ORIENTED ENTERPRISES TO REGIONAL MARKETS // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/699.
MLAAxmedov Ikrom Akramovich. “ADAPTATION OF MARKETING COMPLEX OF UZBEKISTAN EXPORT-ORIENTED ENTERPRISES TO REGIONAL MARKETS.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/699
ChicagoAxmedov Ikrom Akramovich. “ADAPTATION OF MARKETING COMPLEX OF UZBEKISTAN EXPORT-ORIENTED ENTERPRISES TO REGIONAL MARKETS.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/699
HarvardAxmedov Ikrom Akramovich (2026) ‘ADAPTATION OF MARKETING COMPLEX OF UZBEKISTAN EXPORT-ORIENTED ENTERPRISES TO REGIONAL MARKETS’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/699
BibTeX
@article{axmedovikromakramovich2026,
  title = {ADAPTATION OF MARKETING COMPLEX OF UZBEKISTAN EXPORT-ORIENTED ENTERPRISES TO REGIONAL MARKETS},
  author = {Axmedov Ikrom Akramovich},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/699},
  url = {https://doi.org/10.67668/mj/2026iss1/699}
}

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