The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
This article highlights the theoretical and practical aspects of managing the innovation potential of food industry enterprises within the context of regional economic development . The study substantiates that the food…
This article examines global best practices in industrial cooperation and their applicability to Uzbekistan’s economy. It highlights SME clusters, innovation parks, and public -private partnerships as key drivers of…
The article highlights the development strategies of state-owned enterprises in Uzbekistan, which allow not to lose the human potential in the process of privatization, but on the contrary. The author analyzes the main…
This article analyzes the dynamic changes in economic security indicators in the regions of Uzbekistan for the period 2010 –2014 and 2020 –2024 on a scientific basis. During the study, the theoretical foundations of…
This research paper analyzes international approaches to accounting and managing construction and renovation expenditures in public sector organizations, focusing on lifecycle costing of infrastructure assets, clear…
The article examines the concept of the digital product passport within the framework of the EU Ecodesign for Sustainable Products Regulation (ESPR), as well as modern digital technologies that support its…
This study is devoted to the analysis of the territorial development criteria and development models of cotton -textile clusters. Clusters play a strategic role in integrating the agricultural and industrial sectors to…
This article provides a comprehensive analysis of institutional reforms implemented in the construction sector of the Republic of Uzbekistan, their socio - economic effectiveness, and development trends. The study…
The aim of the research is to support the development of targeted software. According to the research methodology, methods such as analysis, comparative analysis, economic modeling, and statistical data analysis were…
The article examines the main factors that determine the effective development of the production potential of industrial enterprises. The concept of "production potential" is analyzed, and the categories of…
This article analyzes the role of marketing strategies in the internationalization of the fashion industry within a theoretical framework. Core marketing components — brand, product, price, distribution, and…
This article analyzes the theoretical foundations of the market for acceptable agricultural products and the specifics of its development in Uzbekistan. The study presents scientific views on the concept of acceptable…
The article examines theoretical approaches to audience segmentation within marketing strategies in the fashion industry. The structure of the STP model is applied to explain the logical relationship between…
This article analyzes the scientific and methodological foundations for assessing the level of financial inclusion across regions. The study explores modern methodological approaches to calculating the financial…
This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the…
This study provides an in-depth analysis of Uzbekistanʼs foreign trade processes through the application of clustering methods aimed at ensuring more efficient resource utilization and developing practical policy…
The article discusses how the importance of cash is diminishing against the backdrop of increasingly electronic payment systems in many countries, considering that the 21st century is the age of technology. Taking these…
The article examines the issues of the influence of marketing activities on the formation of the efficiency of management of internal subsystems of economic entities: production, investment and innovation activities…
The article examines the transformation of tourism activities under the influence of digital technologies. It highlights key digital tools such as mobile applications, big data, artificial intelligence, and blockchain…
In the context of strengthening the strategic partnership between the Republic of Uzbekistan and the People’s Republic of China, the development of mutual tourism exchange is becoming a key component of cultural and…
The article explores the role of Big Data technologies and analytical tools in environmental monitoring systems. It examines modern approaches to collecting, processing, and interpreting large volumes of ecological…
This article examines the danger of pharmaceutical waste, which consists in the fact that it: constantly enters the environment and exhibits stability, negatively affects natural components even in small concentrations…
The article examines the theoretical and methodological foundations of the management system of higher education institutions. An analysis of the main management approaches applicable to the modern model of the…
In this article, we will review the experience of digitizing public administration and enterprises in Uzbekistan, evaluate its results and development prospects, and analyze the main challenges and issues facing the…
The article examines the classification and improvement of currency operations in commercial banks to enhance banking efficiency. It substantiates the need for risk management, effective resource allocation, and…
This article describes the content of the concept of marketing logistics, the relevance of developing marketing logistics in wholesale trade, the main parameters of marketing logistics as a result of the symbiosis of…
This article examines the theories of creating brand value in the dairy and dairy products market, based on the fact that brand value depends on the elements and image of the enterpriseʼs Marketing MIX.
This article explores the development stages of digital services in Uzbekistan, focusing on their socio -economic and legal foundations. Particular emphasis is placed on the formation of digital infrastructure, the…
This study aims to systematically analyze the current state of the hotel industry in the Republic of Karakalpakstan. Data were collected based on official statistics. The research examines inbound and domestic tourism…
This article examines the theoretical foundations of Agile and green management, exploring their interrelation and integrated application in organizations. Agile promotes rapid adaptation and efficient management, while…
This article analyzes the structure for effectively managing the sale of enterprise products through e -commerce in the context of the modern digital economy. The key components of the e -commerce system — including…
The wide -ranging changes observed in modern production are leading to the improvement and enrichment of organizational relations in the theory and practice of management. The main change is associated with the…
The article discusses the features of retail trade, the development of modern retail outlets in rural and urban areas, ways to improve the culture of modern trade and the provision of services in them based on digital…
This article examines the processes of bioproduct production in various regions of Uzbekistan, the current state of the sector, and its economic efficiency. Based on an analysis of the agro-climatic conditions of the…
This article analyzes the foundations of the organization of a value -based budgeting system to improve management decisions in joint -stock companies. The study covers the concept of Value -Based Management (VBM) and…
This article explores ways to improve the efficiency of integrating artificial intelligence (AI) technologies into the educational process. It analyzes AIʼs potential in personalizing learning, automating educational…
This study investigates the relationship between e-commerce variables and GDP growth in developing countries using panel data estimation techniques. The analysis employs a regression model that includes key determinants…
The article explores the tax discipline concept as an economic category from a scientific and theoretical point of view. It aims to study the issue of strengthening tax discipline in ensuring the country's…
The use of modern technologies plays a crucial role in improving the efficiency and security of management in manufacturing and trade organizations. Blockchain technologies enable secure data storage, ensure…
This article analyzes the main directions of digital marketing, particularly its significance in B2B marketing and the digital technologies being applied in this field. The main goal of the research is to study digital…
This paper explores the role of digital marketing in promoting the green economy, focusing on current trends and innovative strategies. It analyzes how companies use digital platforms to raise environmental awareness…
This article comprehensively analyzes the socio -economic mechanisms of using strategic management approaches in the context of the digital economy. Strategic planning, innovative management approaches, and the…
This article explores the role and significance of the construction sector in the economy of the Republic of Uzbekistan, emphasizing the critical impact of investments on sustainable development. It analyzes the…
The article analyzes the importance, types and application of rational appeal elements in television advertising with examples. Rational appeals are classified based on comparative, one-sided and two-sided messages, and…
This article substantiates the need to improve the economic development mechanisms of Uzbekistanʼs transport and logistics system . The analysis shows that modernizing logistics infrastructure , optimizing costs , and…
The practical application of project management requires the use of specific methods. In construction production, project management plays a crucial role, as organizing construction processes involves ensuring the…
This study analyzes advanced approaches to inventory management in cotton - textile clusters. It explores the implementation of ERP systems, artificial intelligence, digital logistics, and automated warehouse…
This article explores the modern theoretical foundations and practical models for attracting foreign direct investment (FDI) into a national economy. The study substantiates the application of the OLI model, competitive…
This article analyzes the possibilities of using international standards of financial reporting in service enterprises in the process of transition to a green economy. The practical advantages of such advanced…
This article explores the evaluation of the utilization level of industrial enterprisesʼ production capacity. Using the case of “SAM ANTEP GILAM,” the study analyzes production volumes for 2023 –2024, product quality…