The article explores the essence of motivational approaches. It analyzes the motivational methods used in the marketing activities of sewing and knitwear enterprises. The study also provides recommendations for the application of motivational approaches in the marketing practices of textile and knitwear companies.
| Mualliflar | Jalilov Jamshid Gʻanijonovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-12-25 |
| Son | 12 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss12/213 |
DOI: 10.67668/mj/2025iss12/213 · Maqolaning asl sahifasi
Content motivation theories, process motivation theories, behavioral motivation theories, cognitive motivation theory, psychological motivation theories, modern theories of motivation, Теории мотивации основанные на содержании, теории мотивации основанные на процессе, теории поведенческой мотивации, когнитивная теория мотивации, психологические теории мотивации, современные теории мотивации, Mazmunli motivatsiya nazariyalari, jarayonli (Process) nazariyalar, xulq -atvorli motivatsiya nazariyalari, kognitiv motivatsiya nazariyasi, psixologik motivatsiya nazariyalari, motivatsiyaning zamonaviy nazariyalari
This article examines the potential of using digital marketing technologies to enhance the appeal of tourism services in the Bukhara region. The study analyzed modern digital marketing methods, such as social media…
This article provides a systematic analysis of the introduction of the Authorized Economic Operator (AEO) institution in the Republic of Uzbekistan, as well as its № 1 82 current status and effectiveness. Based on…
This article analyzes the limitations of existing approaches to evaluating the effectiveness of regional small industrial zones and proposes an integrated system of indicators to address this issue. Based on systematic…
his scientific article provides a theoretical and empirical analysis of the role of virtual learning environments and virtual laboratory platforms in developing studentsʼ critical thinking skills in the context of…
This article examines advanced approaches used for the rapid assessment of economic activity and elaborates the methodological and conceptual foundations for introducing the Business Activity Index (BFI) in Uzbekistan…
This scientific article examines , from both theoretical and practical perspectives , the methodology for determining the level of trust in evaluation mechanisms within the higher education system and for calculating…
This article analyzes the factors and methodological approaches influencing the mechanism of innovation management in the higher education system. Also, the American economist and sociologist C. Rogers developed a…
The article substantiates the need for digital transformation of management processes in higher education institutions. The relevance of digital management, state policy, theoretical approaches, foreign experience and…
The article analyzes the formation, theoretical evolution and methodological improvement of the concept of “sustainable use” based on a systemic approach. The aim of the study is to reinterpret the concept of…
This article provides a theoretical and empirical analysis of structural changes in the regional industrial structure and their impact on the dynamics of economic growth. The study examines changes in the sectoral…