The article presents theories on consumer motivation to purchase goods, highlights the concepts of the marginal substitution rate and its features, and shows ways to use the marginal substitution rate to increase consumer motivation to purchase goods.
| Mualliflar | Jalilov Jamshid Gʻanijonovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-03-28 |
| Son | 3 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss3/438 |
DOI: 10.67668/mj/2025iss3/438 · Maqolaning asl sahifasi
motivation, theories of motivation, purchase of goods, marginal substitution rate, factors influencing marginal substitution rates, conclusions of marginal substitution rate, мотивация, теории мотивации, покупка товаров, норма придельной замещения, факторы влияющие нормы предельной замещения, выводы нормы предельной замещения, motivatsiya, motivatsiya nazariyalari, tovar sotib olish, marjinal almashtirish darajasi, marjinal almashtirish tezligiga taʼsir qiluvchi omillar, marjinal almashtirish tezligining xulosalari
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