Relationship between banks and marketing policy

Boboxoʻjayeva Fotima Kaxramonovna

Marketing · 2025-yil

Annotatsiya

This article examines the role and significance of marketing policy in banking activities, as well as its impact on strategic management, competitiveness, and customer -oriented development. The study analyzes key areas of bank marketing, including market a nalysis, customer segmentation, management of banking service portfolios, communication strategies, loyalty programs, and digital marketing tools. Particular attention is paid to the transformation of bank marketing policy in the context № 1 614 of digitalization and its strategic importance in creating customer value. The findings of the research contribute to the development of scientific and practical recommendations aimed at improving bank marketing policy and integrating it into the strategic management system.

Maqola ma’lumotlari
MualliflarBoboxoʻjayeva Fotima Kaxramonovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/202
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/202 · Maqolaning asl sahifasi

Kalit so‘zlar

bank marketing, marketing policy, customer -oriented approach, competitiveness, digital marketing, banking services, strategic management, банковский маркетинг, маркетинговая политика, клиентоориентированность, конкурентоспособность, цифровой маркетинг, банковские услуги, стратегическое управление, bank marketingi, marketing siyosati, mijozga yoʻnaltirilgan yondashuv, raqobatbardoshlik, raqamli marketing, bank xizmatlari, strategik boshqaruv

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABoboxoʻjayeva Fotima Kaxramonovna (2025). RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/202
GOST (OAK)Boboxoʻjayeva Fotima Kaxramonovna RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/202.
MLABoboxoʻjayeva Fotima Kaxramonovna. “RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/202
ChicagoBoboxoʻjayeva Fotima Kaxramonovna. “RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/202
HarvardBoboxoʻjayeva Fotima Kaxramonovna (2025) ‘RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/202
BibTeX
@article{boboxojayevafotimakaxramonovna2025,
  title = {RELATIONSHIP BETWEEN BANKS AND MARKETING POLICY},
  author = {Boboxoʻjayeva Fotima Kaxramonovna},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/202},
  url = {https://doi.org/10.67668/mj/2025iss12/202}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Boboxoʻjayeva Fotima Kaxramonovna — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari