The role and importance of strategic management in the service field

Alimova Dildora Damirovna, Aslonov Abdulla Xolmurodovich

Marketing · 2025-yil

Annotatsiya

В данной научной статье проведён теоретический и практический анализ роли и значения стратегического менеджмента в сфере услуг. Научно обоснована необходимость стратегического управления в условиях усиления конкурентной среды и цифровой трансформации эконо мики. В процессе исследования раскрыта роль стратегического менеджмента в повышении качества услуг, обеспечении конкурентоспособности и достижении устойчивого развития на примере предприятий сферы услуг Республики Узбекистан.

Maqola ma’lumotlari
MualliflarAlimova Dildora Damirovna, Aslonov Abdulla Xolmurodovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/197
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/197 · Maqolaning asl sahifasi

Kalit so‘zlar

strategic management, service sector, service quality, competitiveness, digital transformation, sustainable development. № 1 159, стратегический менеджмент, сфера услуг, качество услуг, конкурентоспособность, цифровая трансформация, устойчивое развитие. Abstra ct This scientific article examines the role and significance of strategic management in the service sector from both theoretical and practical perspectives. The necessity of strategic management in the context of increasing competition and digital transforma tion is scientifically substantiated. The study highlights the importance of strategic management in improving service quality, ensuring competitiveness, and achieving sustainable development, based on the experience of service sector enterprises in Uzbeki stan. Keywords: strategic management, service sector, service quality, competitiveness, digital transformation, sustainable development. № 1 159, strategik menejment, xizmat koʻrsatish sohasi, xizmatlar sifati, raqobatbardoshlik, raqamli transformatsiya, barqaror rivojlanish

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAlimova Dildora Damirovna, & Aslonov Abdulla Xolmurodovich (2025). THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/197
GOST (OAK)Alimova Dildora Damirovna, Aslonov Abdulla Xolmurodovich THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/197.
MLAAlimova Dildora Damirovna, and Aslonov Abdulla Xolmurodovich. “THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/197
ChicagoAlimova Dildora Damirovna, and Aslonov Abdulla Xolmurodovich. “THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/197
HarvardAlimova Dildora Damirovna, and Aslonov Abdulla Xolmurodovich (2025) ‘THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/197
BibTeX
@article{alimovadildoradamirovna2025,
  title = {THE ROLE AND IMPORTANCE OF STRATEGIC MANAGEMENT IN THE SERVICE FIELD},
  author = {Alimova Dildora Damirovna and Aslonov Abdulla Xolmurodovich},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/197},
  url = {https://doi.org/10.67668/mj/2025iss12/197}
}

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