CRM management in chain supermarkets in developing countries: how customer data, loyalty and omni-channel increase retail efficiency (focus on central Asia)

Юсупов Улугбек Шукруллаевич

Marketing · 2025-yil

Annotatsiya

This study analyzes the potential for improving retail efficiency in Central Asian countries through the implementation of CRM systems, use of customer data, loyalty programs, and omnichannel strategies. Rapid e -commerce growth, uneven digital 705 infrastructure, and dominance of cash payments were identified as key barriers to CRM practices. A customer segmentation approach based on the RFM -V model is proposed. Practical recommendations were developed to adapt CRM strategies to local conditions, im prove data quality, and digitize loyalty programs. The presented conceptual framework may support the competitiveness of retail chains in developing markets.

Maqola ma’lumotlari
MualliflarЮсупов Улугбек Шукруллаевич
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/624
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/624 · Maqolaning asl sahifasi

Kalit so‘zlar

CRM management, RFM -V model, customer data, CLV, omnichannel, loyalty program, e -commerce, Central Asia, retail, digital infrastructure, CRM -управление, модель RFM -V, клиентские данные, CLV, омниканальность, программа лояльности, электронная коммерция, Центральная Азия, розничная торговля, цифровая инфраструктура, CRM boshqaruvi, RFM -V modeli, mijozlar maʼlumotlari, CLV, omnikanallik, sodiqlik dasturi, elektron tijorat, Markaziy Osiyo, chakana savdo, raqamli infratuzilma

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAЮсупов Улугбек Шукруллаевич (2025). CRM MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: HOW CUSTOMER DATA, LOYALTY AND OMNI-CHANNEL INCREASE RETAIL EFFICIENCY (FOCUS ON CENTRAL ASIA). Marketing, (11). https://doi.org/10.67668/mj/2025iss11/624
GOST (OAK)Юсупов Улугбек Шукруллаевич CRM MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: HOW CUSTOMER DATA, LOYALTY AND OMNI-CHANNEL INCREASE RETAIL EFFICIENCY (FOCUS ON CENTRAL ASIA) // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/624.
MLAЮсупов Улугбек Шукруллаевич. “CRM MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: HOW CUSTOMER DATA, LOYALTY AND OMNI-CHANNEL INCREASE RETAIL EFFICIENCY (FOCUS ON CENTRAL ASIA).” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/624
ChicagoЮсупов Улугбек Шукруллаевич. “CRM MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: HOW CUSTOMER DATA, LOYALTY AND OMNI-CHANNEL INCREASE RETAIL EFFICIENCY (FOCUS ON CENTRAL ASIA).” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/624
HarvardЮсупов Улугбек Шукруллаевич (2025) ‘CRM MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: HOW CUSTOMER DATA, LOYALTY AND OMNI-CHANNEL INCREASE RETAIL EFFICIENCY (FOCUS ON CENTRAL ASIA)’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/624
BibTeX
@article{article2025,
  title = {CRM MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: HOW CUSTOMER DATA, LOYALTY AND OMNI-CHANNEL INCREASE RETAIL EFFICIENCY (FOCUS ON CENTRAL ASIA)},
  author = {Юсупов Улугбек Шукруллаевич},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/624},
  url = {https://doi.org/10.67668/mj/2025iss11/624}
}

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