No. 1 2-SON dekabr, 2025 -yil CRM -management in chain supermarkets in developing countries: the role of customer data, loyalty programs and omnichannel strategies in increasing the efficiency of retail trade

Юсупов Улугбек Шукруллаевич

Marketing · 2025-yil

Annotatsiya

This article analyzes the role of customer data, loyalty programs, and omnichannel strategies in enhancing CRM management efficiency in chain supermarkets in developing countries. Key CLV indicators and their relevance in personalizing № 1 306 customer experience are discussed. The impact of contextual factors –such as cash - dominated payments, uneven digital infrastructure, and logistical limitations –on CRM implementation is assessed. The research methodology is based on a systematic literature review and secondary data analysis. A conceptual CRM model adapted to the context of Central Asia has been developed. Practical recommendations are presented for integrating CRM systems and improving retail performance. The findings can be applied by retailers to optimize marketing strategies and customer engagement.

Maqola ma’lumotlari
MualliflarЮсупов Улугбек Шукруллаевич
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/261
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/261 · Maqolaning asl sahifasi

Kalit so‘zlar

CRM management, customer data, CLV, omnichannel, loyalty programs, retail, developing markets, e -commerce, supermarket, personalization, CRM -управление, клиентские данные, CLV, омниканальность, программы лояльности, розничная торговля, развивающиеся рынки, электронная коммерция, супермаркет, персонализация, CRM -boshqaruvi, mijozlar maʼlumotlari, sodiqlik dasturi, CLV, omnikanallik, e -commerce, rivojlanayotgan bozorlar, supermarket, marketing strategiyasi, personalizatsiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAЮсупов Улугбек Шукруллаевич (2025). No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/261
GOST (OAK)Юсупов Улугбек Шукруллаевич No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/261.
MLAЮсупов Улугбек Шукруллаевич. “No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/261
ChicagoЮсупов Улугбек Шукруллаевич. “No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/261
HarvardЮсупов Улугбек Шукруллаевич (2025) ‘No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/261
BibTeX
@article{article2025,
  title = {No. 1 2-SON DEKABR, 2025 -YIL CRM -MANAGEMENT IN CHAIN SUPERMARKETS IN DEVELOPING COUNTRIES: THE ROLE OF CUSTOMER DATA, LOYALTY PROGRAMS AND OMNICHANNEL STRATEGIES IN INCREASING THE EFFICIENCY OF RETAIL TRADE},
  author = {Юсупов Улугбек Шукруллаевич},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/261},
  url = {https://doi.org/10.67668/mj/2025iss12/261}
}

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