The process of digital transformation in enterprises: methods of integration of digital marketing tools and effectiveness assessment

Amonov Mirzohid Tuymuratovich

Marketing · 2025-yil

Annotatsiya

This article analyzes the process of digital transformation in enterprises, the integration of digital marketing tools, and methods for evaluating their effectiveness. The impact of modern digital technologies on business models, production processes, and marketing strategies has been studied. Additionally, the significance of digital marketing tools in the service sector, the development of the digital economy, and the strategic importance of digital transformation processes in enterprises are highlighted. The process of implementing digital marketing strategies in enterprises and methods for assessing effectiveness —based on indicators such as ROI, CPC, CAC, and CR—have been analyzed. Furthermore, government programs aimed at developing the digital economy a nd supporting digital transformation in Uzbekistan and their impact on the economy have been covered.

Maqola ma’lumotlari
MualliflarAmonov Mirzohid Tuymuratovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-02-28
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss2/266
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss2/266 · Maqolaning asl sahifasi

Kalit so‘zlar

digital transformation, digital marketing, digital economy, marketing tools, digital technologies, Big Data, IoT, ROI, CPC, CAC, CR, digital platform, digital business models, competitiveness, automation, digitization, e - commerce, online marketing, digita l strategies, цифровая трансформация, цифровой маркетинг, цифровая экономика, маркетинговые инструменты, цифровые технологии, Big Data, IoT, ROI, CPC, CAC, CR, цифровая платформа, цифровые бизнес -модели, конкурентоспособность, автоматизация, оцифровка, электронная ком мерция, онлайн -маркетинг, цифровые стратегии. 41, raqamli transformatsiya, raqamli marketing, raqamli iqtisodiyot, marketing vositalari, raqamli texnologiyalar, Big Data, IoT, ROI, CPC, CAC, CR, raqamli platforma, raqamli biznes modellari, raqobatbardoshlik, avtomatlashtirish, raqamlashtirish, elektron t ijorat, onlayn marketing, raqamli strategiyalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAmonov Mirzohid Tuymuratovich (2025). THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT. Marketing, (2). https://doi.org/10.67668/mj/2025iss2/266
GOST (OAK)Amonov Mirzohid Tuymuratovich THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT // Marketing. – 2025. – № 2. – DOI: 10.67668/mj/2025iss2/266.
MLAAmonov Mirzohid Tuymuratovich. “THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT.” Marketing, (2), 2025. https://doi.org/10.67668/mj/2025iss2/266
ChicagoAmonov Mirzohid Tuymuratovich. “THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT.” Marketing, (2) (2025). https://doi.org/10.67668/mj/2025iss2/266
HarvardAmonov Mirzohid Tuymuratovich (2025) ‘THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT’, Marketing, (2). https://doi.org/10.67668/mj/2025iss2/266
BibTeX
@article{amonovmirzohidtuymuratovich2025,
  title = {THE PROCESS OF DIGITAL TRANSFORMATION IN ENTERPRISES: METHODS OF INTEGRATION OF DIGITAL MARKETING TOOLS AND EFFECTIVENESS ASSESSMENT},
  author = {Amonov Mirzohid Tuymuratovich},
  journal = {Marketing},
  year = {2025},
  number = {2},
  doi = {10.67668/mj/2025iss2/266},
  url = {https://doi.org/10.67668/mj/2025iss2/266}
}

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