Characteristics of brand formation in Uzbekistan manufacturing enterprises in accordance with national traditions

Babaxodjayev Giyosiddin Nas irovich

Marketing · 2025-yil

Annotatsiya

This article analyzes the process of forming brands that adhere to national traditions in manufacturing enterprises in Uzbekistan. It examines the economic factors, marketing strategies, and consumer behavior that influence the creation and competitiveness of a national brand in the international market. According to the research findings, the demand for national products in Uzbekistan continues to grow, and stable growth rates are observed in the manufacturing sector. Consumersʼ trust in local products is strengthening, and both ecological sustainability and innovative technologies play a significant role in production processes. Furthermore, state support for manufacturing enterprises, an increase in investment volumes, and the expansion of export potential are considered key factors in the development of national brands. The study also provides a detailed review of the role of di gital marketing, e -commerce, and international trade fairs in the process of forming a national brand. Based on statistical data, scientific research results, and survey analysis, the article presents promising directions for the development of national brands and offers strategic recommendations. It examines advanced practices in brand management, marketin g technologies, and innovative production systems, and formulates conclusions aimed at enhancing the competitiveness of Uzbek enterprises in the international market.

Maqola ma’lumotlari
MualliflarBabaxodjayev Giyosiddin Nas irovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-02-28
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss2/271
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss2/271 · Maqolaning asl sahifasi

Kalit so‘zlar

national brand, manufacturing enterprises, marketing strategy, consumer behavior, export potential, ecological sustainability, innovative technologies, digital marketing, e -commerce, economic development, international market, brand management, национальный бренд, производственные предприятия, маркетинговая стратегия, поведение потребителей, экспортный потенциал, экологическая устойчивость, инновационные технологии, цифровой маркетинг, электронная коммерция, экономическое развитие, международный рынок, бренд - менеджмент, milliy brend, ishlab chiqarish korxonalari, marketing strategiyasi, isteʼmolchilar xulq -atvori, eksport salohiyati, ekologik barqarorlik, innovatsion texnologiyalar, raqamli marketing, elektron tijorat, iqtisodiy rivojlanish, xalqaro bozor, brend menejment

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABabaxodjayev Giyosiddin Nas irovich (2025). CHARACTERISTICS OF BRAND FORMATION IN UZBEKISTAN MANUFACTURING ENTERPRISES IN ACCORDANCE WITH NATIONAL TRADITIONS. Marketing, (2). https://doi.org/10.67668/mj/2025iss2/271
GOST (OAK)Babaxodjayev Giyosiddin Nas irovich CHARACTERISTICS OF BRAND FORMATION IN UZBEKISTAN MANUFACTURING ENTERPRISES IN ACCORDANCE WITH NATIONAL TRADITIONS // Marketing. – 2025. – № 2. – DOI: 10.67668/mj/2025iss2/271.
MLABabaxodjayev Giyosiddin Nas irovich. “CHARACTERISTICS OF BRAND FORMATION IN UZBEKISTAN MANUFACTURING ENTERPRISES IN ACCORDANCE WITH NATIONAL TRADITIONS.” Marketing, (2), 2025. https://doi.org/10.67668/mj/2025iss2/271
ChicagoBabaxodjayev Giyosiddin Nas irovich. “CHARACTERISTICS OF BRAND FORMATION IN UZBEKISTAN MANUFACTURING ENTERPRISES IN ACCORDANCE WITH NATIONAL TRADITIONS.” Marketing, (2) (2025). https://doi.org/10.67668/mj/2025iss2/271
HarvardBabaxodjayev Giyosiddin Nas irovich (2025) ‘CHARACTERISTICS OF BRAND FORMATION IN UZBEKISTAN MANUFACTURING ENTERPRISES IN ACCORDANCE WITH NATIONAL TRADITIONS’, Marketing, (2). https://doi.org/10.67668/mj/2025iss2/271
BibTeX
@article{babaxodjayevgiyosiddinnasirovich2025,
  title = {CHARACTERISTICS OF BRAND FORMATION IN UZBEKISTAN MANUFACTURING ENTERPRISES IN ACCORDANCE WITH NATIONAL TRADITIONS},
  author = {Babaxodjayev Giyosiddin Nas irovich},
  journal = {Marketing},
  year = {2025},
  number = {2},
  doi = {10.67668/mj/2025iss2/271},
  url = {https://doi.org/10.67668/mj/2025iss2/271}
}

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