The article analyzes innovative banking services provided by commercial banks in developed countries. In particular, it examines private banking services targeting high-net-worth individuals, digital technology -based products, and competitive advantages in various banking service segments. The analysis reveals that service quality and diversity, personalized approaches, and digital transformation represent the main directions of international experience. The article concludes with recommendations for the ba nking system of Uzbekistan.
| Mualliflar | Baymuratova Madina Tursunboy qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-02-28 |
| Son | 2 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss2/272 |
DOI: 10.67668/mj/2025iss2/272 · Maqolaning asl sahifasi
innovative banking services, commercial bank, digital technologies, high-net-worth individuals, transformation, private banking. 597, инновационные банковские услуги, коммерческий банк, цифровые технологии, клиенты с высоким доходом, трансформация, частный банкинг, innovatsion bank xizmatlari, tijorat banki, raqamli texnologiyalar, yuqori daromadli mijozlar, transformatsiya, xususiy bank
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