The article analyzes the role of artificial intelligence (AI) and analytical platforms in digital marketing, emphasizing their contribution to improving corporate marketing strategies and enhancing efficiency. The study highlights the advantages of using A I technologies and Big Data analytical platforms in data -driven decision -making, predicting customer behavior, creating personalized marketing campaigns, and increasing return on investment (ROI). Priority directions and practical recommendations for devel oping AI -based digital marketing in Uzbekistan are proposed. № 10-SON OKTA BR, 2025 -YIL 346
| Mualliflar | Amonov Mirzohid Tuymuratovich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/8 |
DOI: 10.67668/mj/2025iss10/8 · Maqolaning asl sahifasi
artificial intelligence, digital marketing, analytical platforms, data analysis, personalized advertising, ROI, Big Data, predictive modeling, искусственный интеллект, цифровой маркетинг, аналитические платформы, анализ данных, персонализированная реклама, ROI, Big Data, предиктивное моделирование, sunʼiy intellekt, raqamli marketing, analitik platformalar, maʼlumotlar tahlili, shaxsiylashtirilgan reklama, ROI, Big Data, prediktiv modellash
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