Marketing strategies of the development of golden bel mountain resort in parkent district

Ashurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, Fatema Nabizada Javid

Marketing · 2025-yil

Annotatsiya

This paper analyzes the development prospects of the Oltin Bel Mountain resort in Parkent District, Uzbekistan. Using GIS spatial modeling, SWOT analysis, and comparative benchmarking, the study evaluates geographic and marketing factors influencing destin ation competitiveness. Results indicate that north -facing slopes above 1,700 m are optimal for ski and eco -tourism development. Strategic priorities include brand creation, infrastructure improvement, and year -round product diversification. Findings contri bute to sustainable mountain -tourism planning and branding practices in Uzbekistan and Central Asia.

Maqola ma’lumotlari
MualliflarAshurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, Fatema Nabizada Javid
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/9
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/9 · Maqolaning asl sahifasi

Kalit so‘zlar

Parkent, Oltin Bel, GIS, SWOT, tourism branding, mountain tourism, marketing strategy, Паркент, Олтин Бел, ГИС, SWOT, брендинг туризма, горный туризм, маркетинговая стратегия, Parkent, Oltin Bel, GIS, SWOT, turizm brendingi, togʻ turizmi, marketing strategiyasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAshurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, & Fatema Nabizada Javid (2025). MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/9
GOST (OAK)Ashurov Abdulaziz Rustamovich va b. MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/9.
MLAAshurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, and Fatema Nabizada Javid. “MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/9
ChicagoAshurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, and Fatema Nabizada Javid. “MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/9
HarvardAshurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, and Fatema Nabizada Javid (2025) ‘MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/9
BibTeX
@article{ashurovabdulazizrustamovich2025,
  title = {MARKETING STRATEGIES OF THE DEVELOPMENT OF GOLDEN BEL MOUNTAIN RESORT IN PARKENT DISTRICT},
  author = {Ashurov Abdulaziz Rustamovich and Ishmuratov Baxodir Xusanovich and Mahmudov Ziyoviddin Shamsiddinovich and Fatema Nabizada Javid},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/9},
  url = {https://doi.org/10.67668/mj/2025iss10/9}
}

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