This paper analyzes the development prospects of the Oltin Bel Mountain resort in Parkent District, Uzbekistan. Using GIS spatial modeling, SWOT analysis, and comparative benchmarking, the study evaluates geographic and marketing factors influencing destin ation competitiveness. Results indicate that north -facing slopes above 1,700 m are optimal for ski and eco -tourism development. Strategic priorities include brand creation, infrastructure improvement, and year -round product diversification. Findings contri bute to sustainable mountain -tourism planning and branding practices in Uzbekistan and Central Asia.
| Mualliflar | Ashurov Abdulaziz Rustamovich, Ishmuratov Baxodir Xusanovich, Mahmudov Ziyoviddin Shamsiddinovich, Fatema Nabizada Javid |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/9 |
DOI: 10.67668/mj/2025iss10/9 · Maqolaning asl sahifasi
Parkent, Oltin Bel, GIS, SWOT, tourism branding, mountain tourism, marketing strategy, Паркент, Олтин Бел, ГИС, SWOT, брендинг туризма, горный туризм, маркетинговая стратегия, Parkent, Oltin Bel, GIS, SWOT, turizm brendingi, togʻ turizmi, marketing strategiyasi
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