Assortment policy of textile enterprises and scientific approaches to its management

Boboxoʻjayev Baxtiyor Nazirxoʻjayevich

Marketing · 2025-yil

Annotatsiya

This article examines the theoretical and practical aspects of forming and managing the assortment policy of textile enterprises. The assortment policy is considered as a key factor in ensuring the competitiveness of enterprises in the market. Indicators s uch as stability, completeness, renewability, and consistency are scientifically analyzed. The study applies a systematic approach, economic analysis, and marketing modeling methods to evaluate assortment management efficiency. By determining the stability, completeness, and renewal coefficients, the conformity of the product portfolio to market demand and the effectiveness of enterprise operations were assessed. The research also provides practical recommendations for assortment renewal and diversification, taking into account innovative approaches, product design, and consumer preferences. The results contribute to the scientific justification of planning and optimizing assortment policy in textile enterprises.

Maqola ma’lumotlari
MualliflarBoboxoʻjayev Baxtiyor Nazirxoʻjayevich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/13
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/13 · Maqolaning asl sahifasi

Kalit so‘zlar

textile industry, assortment policy, stability coefficient, completeness indicator, renewal index, assortment management, market demand, innovative approach, marketing strategy, текстильная промышленность, ассортиментная политика, коэффициент устойчивости, показатель полноты, индекс обновляемости, управление ассортиментом, рыночный спрос, инновационный подход, маркетинговая стратегия. № 10-SON OKTA BR, 2025 -YIL 164, toʻqimachilik sanoati, assortiment siyosati, barqarorlik koeffitsiyenti, toʻliqlik koʻrsatkichi, yangilanish indeksi, assortiment boshqaruvi, bozor talablari, innovatsion yondashuv, marketing strategiyasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABoboxoʻjayev Baxtiyor Nazirxoʻjayevich (2025). ASSORTMENT POLICY OF TEXTILE ENTERPRISES AND SCIENTIFIC APPROACHES TO ITS MANAGEMENT. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/13
GOST (OAK)Boboxoʻjayev Baxtiyor Nazirxoʻjayevich ASSORTMENT POLICY OF TEXTILE ENTERPRISES AND SCIENTIFIC APPROACHES TO ITS MANAGEMENT // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/13.
MLABoboxoʻjayev Baxtiyor Nazirxoʻjayevich. “ASSORTMENT POLICY OF TEXTILE ENTERPRISES AND SCIENTIFIC APPROACHES TO ITS MANAGEMENT.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/13
ChicagoBoboxoʻjayev Baxtiyor Nazirxoʻjayevich. “ASSORTMENT POLICY OF TEXTILE ENTERPRISES AND SCIENTIFIC APPROACHES TO ITS MANAGEMENT.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/13
HarvardBoboxoʻjayev Baxtiyor Nazirxoʻjayevich (2025) ‘ASSORTMENT POLICY OF TEXTILE ENTERPRISES AND SCIENTIFIC APPROACHES TO ITS MANAGEMENT’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/13
BibTeX
@article{boboxojayevbaxtiyornazirxojayevich2025,
  title = {ASSORTMENT POLICY OF TEXTILE ENTERPRISES AND SCIENTIFIC APPROACHES TO ITS MANAGEMENT},
  author = {Boboxoʻjayev Baxtiyor Nazirxoʻjayevich},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/13},
  url = {https://doi.org/10.67668/mj/2025iss10/13}
}

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