Theories of regional development based on image creation

Duschanov Alisher Sherzod oʻgʻli

Marketing · 2025-yil

Annotatsiya

This article provides an in-depth analysis of the factors influencing the formation of a regional image, the structural elements of the territorial marketing complex, and the theoretical foundations of the concepts of “image” and “brand.” The study substantiates the role and significance of marketing strategy in creating a regional image. It also highlights the effective use of communication policy, branding, public relations (PR), and digital marketing tools in shaping a positive image of the region. The article develops recommendations for strengthening the regional image and integrating it with investment attraction, tourism, and socio -economic development. The findings show that the systematic application of marketing strategies enhances regional competitiveness, builds a reliable image among external audiences, and strengthens brand identification.

Maqola ma’lumotlari
MualliflarDuschanov Alisher Sherzod oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/567
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/567 · Maqolaning asl sahifasi

Kalit so‘zlar

regional marketing, regional image, brand, investment attractiveness, marketing potential, region, региональный маркетинг, имидж региона, бренд, инвестиционная привлекательность, маркетинговый потенциал, регион, mintaqaviy marketing, mintaqa imiji, brend, investitsion jozibadorlik, marketing salohiyati, mintaqa

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APADuschanov Alisher Sherzod oʻgʻli (2025). THEORIES OF REGIONAL DEVELOPMENT BASED ON IMAGE CREATION. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/567
GOST (OAK)Duschanov Alisher Sherzod oʻgʻli THEORIES OF REGIONAL DEVELOPMENT BASED ON IMAGE CREATION // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/567.
MLADuschanov Alisher Sherzod oʻgʻli. “THEORIES OF REGIONAL DEVELOPMENT BASED ON IMAGE CREATION.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/567
ChicagoDuschanov Alisher Sherzod oʻgʻli. “THEORIES OF REGIONAL DEVELOPMENT BASED ON IMAGE CREATION.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/567
HarvardDuschanov Alisher Sherzod oʻgʻli (2025) ‘THEORIES OF REGIONAL DEVELOPMENT BASED ON IMAGE CREATION’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/567
BibTeX
@article{duschanovalishersherzodogli2025,
  title = {THEORIES OF REGIONAL DEVELOPMENT BASED ON IMAGE CREATION},
  author = {Duschanov Alisher Sherzod oʻgʻli},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/567},
  url = {https://doi.org/10.67668/mj/2025iss11/567}
}

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