Digital marketing tools to attract students to higher education

Isamuxametov Shukurullo Asatullayevich

Marketing · 2025-yil

Annotatsiya

The article scientifically analyzes the effectiveness of the integrated application of digital marketing tools – SEO, SMM, influencer marketing, chatbots, and web analytics – in attracting students to higher education institutions in Uzbekistan. Similar to how digital technologies have become a key factor in enhancing efficiency in the healthcare sector, student recruitment in higher education is also viewed as a business process. This process involves managing the applicantʼs continuous journey from awaren ess to admission and enrollment through digital platforms. Such an approach № 10-SON OKTA BR, 2025 -YIL 363 contributes to improving international competitiveness, student experience, and management cost optimization, thereby increasing the overall efficiency of higher education institutions.

Maqola ma’lumotlari
MualliflarIsamuxametov Shukurullo Asatullayevich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-10-31
Son10
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss10/22
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss10/22 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, higher education, student recruitment, SEO, SMM, influencer marketing, chatbots, web analytics, conversion, digital transformation, Study in Uzbekistan, Цифровой маркетинг, высшее образование, привлечение студентов, SEO, SMM, influencer -маркетинг, чат -боты, веб -аналитика, конверсия, цифровая трансформация, Study in Uzbekistan, raqamli marketing, oliy taʼlim, talabalarni jalb etish, SEO, SMM, influencer marketing, chatbotlar, veb -analitika, konversiya, raqamli transformatsiya, Study in Uzbekistan

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAIsamuxametov Shukurullo Asatullayevich (2025). DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION. Marketing, (10). https://doi.org/10.67668/mj/2025iss10/22
GOST (OAK)Isamuxametov Shukurullo Asatullayevich DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION // Marketing. – 2025. – № 10. – DOI: 10.67668/mj/2025iss10/22.
MLAIsamuxametov Shukurullo Asatullayevich. “DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION.” Marketing, (10), 2025. https://doi.org/10.67668/mj/2025iss10/22
ChicagoIsamuxametov Shukurullo Asatullayevich. “DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION.” Marketing, (10) (2025). https://doi.org/10.67668/mj/2025iss10/22
HarvardIsamuxametov Shukurullo Asatullayevich (2025) ‘DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION’, Marketing, (10). https://doi.org/10.67668/mj/2025iss10/22
BibTeX
@article{isamuxametovshukurulloasatullayevich2025,
  title = {DIGITAL MARKETING TOOLS TO ATTRACT STUDENTS TO HIGHER EDUCATION},
  author = {Isamuxametov Shukurullo Asatullayevich},
  journal = {Marketing},
  year = {2025},
  number = {10},
  doi = {10.67668/mj/2025iss10/22},
  url = {https://doi.org/10.67668/mj/2025iss10/22}
}

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