The article scientifically analyzes the effectiveness of the integrated application of digital marketing tools – SEO, SMM, influencer marketing, chatbots, and web analytics – in attracting students to higher education institutions in Uzbekistan. Similar to how digital technologies have become a key factor in enhancing efficiency in the healthcare sector, student recruitment in higher education is also viewed as a business process. This process involves managing the applicantʼs continuous journey from awaren ess to admission and enrollment through digital platforms. Such an approach № 10-SON OKTA BR, 2025 -YIL 363 contributes to improving international competitiveness, student experience, and management cost optimization, thereby increasing the overall efficiency of higher education institutions.
| Mualliflar | Isamuxametov Shukurullo Asatullayevich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-10-31 |
| Son | 10 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss10/22 |
DOI: 10.67668/mj/2025iss10/22 · Maqolaning asl sahifasi
digital marketing, higher education, student recruitment, SEO, SMM, influencer marketing, chatbots, web analytics, conversion, digital transformation, Study in Uzbekistan, Цифровой маркетинг, высшее образование, привлечение студентов, SEO, SMM, influencer -маркетинг, чат -боты, веб -аналитика, конверсия, цифровая трансформация, Study in Uzbekistan, raqamli marketing, oliy taʼlim, talabalarni jalb etish, SEO, SMM, influencer marketing, chatbotlar, veb -analitika, konversiya, raqamli transformatsiya, Study in Uzbekistan
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