Using neuromarketing in the fashion industry

Alimxodjayeva Nargiza Elshodovna

Marketing · 2025-yil

Annotatsiya

This article analyzes strategies for using neuromarketing in the fashion industry. Neuromarketing aims to study consumersʼ subconscious emotions and influence their purchasing decisions. The research examines psychological, social, marketing, and technolog ical factors, exploring the mechanisms through which neuromarketing tools impact customer behavior. Additionally, the effectiveness of using visual, sensory, and cognitive stimuli in the fast fashion sector is discussed. The findings can be used to identif y key factors for conducting further neuromarketing research.

Maqola ma’lumotlari
MualliflarAlimxodjayeva Nargiza Elshodovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-02-28
Son2
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss2/265
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss2/265 · Maqolaning asl sahifasi

Kalit so‘zlar

neuromarketing, fashion industry, purchasing behavior, psychological influence, visual marketing, brand loyalty, consumer experience. 340, нейромаркетинг, индустрия моды, поведение при покупке, психологическое воздействие, визуальный маркетинг, лояльность к бренду, потребительский опыт, neyromarketing, moda industriyasi, xarid qilish xulq -atvori, psixologik taʼsir, vizual marketing, brendga sodiqlik, isteʼmolchi tajribasi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAlimxodjayeva Nargiza Elshodovna (2025). USING NEUROMARKETING IN THE FASHION INDUSTRY. Marketing, (2). https://doi.org/10.67668/mj/2025iss2/265
GOST (OAK)Alimxodjayeva Nargiza Elshodovna USING NEUROMARKETING IN THE FASHION INDUSTRY // Marketing. – 2025. – № 2. – DOI: 10.67668/mj/2025iss2/265.
MLAAlimxodjayeva Nargiza Elshodovna. “USING NEUROMARKETING IN THE FASHION INDUSTRY.” Marketing, (2), 2025. https://doi.org/10.67668/mj/2025iss2/265
ChicagoAlimxodjayeva Nargiza Elshodovna. “USING NEUROMARKETING IN THE FASHION INDUSTRY.” Marketing, (2) (2025). https://doi.org/10.67668/mj/2025iss2/265
HarvardAlimxodjayeva Nargiza Elshodovna (2025) ‘USING NEUROMARKETING IN THE FASHION INDUSTRY’, Marketing, (2). https://doi.org/10.67668/mj/2025iss2/265
BibTeX
@article{alimxodjayevanargizaelshodovna2025,
  title = {USING NEUROMARKETING IN THE FASHION INDUSTRY},
  author = {Alimxodjayeva Nargiza Elshodovna},
  journal = {Marketing},
  year = {2025},
  number = {2},
  doi = {10.67668/mj/2025iss2/265},
  url = {https://doi.org/10.67668/mj/2025iss2/265}
}

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