This article analyzes strategies for using neuromarketing in the fashion industry. Neuromarketing aims to study consumersʼ subconscious emotions and influence their purchasing decisions. The research examines psychological, social, marketing, and technolog ical factors, exploring the mechanisms through which neuromarketing tools impact customer behavior. Additionally, the effectiveness of using visual, sensory, and cognitive stimuli in the fast fashion sector is discussed. The findings can be used to identif y key factors for conducting further neuromarketing research.
| Mualliflar | Alimxodjayeva Nargiza Elshodovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-02-28 |
| Son | 2 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss2/265 |
DOI: 10.67668/mj/2025iss2/265 · Maqolaning asl sahifasi
neuromarketing, fashion industry, purchasing behavior, psychological influence, visual marketing, brand loyalty, consumer experience. 340, нейромаркетинг, индустрия моды, поведение при покупке, психологическое воздействие, визуальный маркетинг, лояльность к бренду, потребительский опыт, neyromarketing, moda industriyasi, xarid qilish xulq -atvori, psixologik taʼsir, vizual marketing, brendga sodiqlik, isteʼmolchi tajribasi
This article analyzes the process of digital transformation in enterprises, the integration of digital marketing tools, and methods for evaluating their effectiveness. The impact of modern digital technologies on…
The main indicators of the innovative activity of small business and private entrepreneurship, the territorial structure of innovative goods, works, and services produced by enterprises in this area, and the dynamics of…
This scientific article explores the scientific and methodological approaches aimed at improving the cargo and passenger transportation system in Uzbekistan. The article examines the efficiency of transport…
This article covers the possibilities of introducing digital technologies in the fashion industry. Scientific and practical proposals for the application of modern technologies such as artificial intelligence…
This article is a comprehensive statistical analysis of farm performance research, focusing on statistical indicators of farm performance. The article discusses various 48 statistical methods — descriptive statistics…
The key indicators describing the healthcare system of the Republic of Uzbekistan for the period from 2000 to 2023 have been compared, and based on the implementation of digital technologies in the information exchange…
Fintech – это сфера бизнеса и банковских услуг, связанная с финансовыми технологиями. Она включает технологии, применяемые в сфере финансовых услуг, такие как мобильные платежи, денежные переводы, кредиты, сбор средств…
This article analyzes the role of customer data, loyalty programs, and omnichannel strategies in enhancing CRM management efficiency in chain supermarkets in developing countries. Key CLV indicators and their relevance…
“Work discipline in an enterprise is a set of transmission functions that actively motivate from the perspective of microeconomic management theory,” says Nobel laureate and international expert on labor discipline…
This article explores the specific characteristics of leasing services in the Republic of Uzbekistan. It presents theoretical perspectives on leasing, outlines methods for calculating lease payments, and offers…