International marketing opportunities through fashion industry marketing strategies

Alimxodjayeva Nargiza Elshodovna

Marketing · 2025-yil

Annotatsiya

This article analyzes the role of marketing strategies in the internationalization of the fashion industry within a theoretical framework. Core marketing components — brand, product, price, distribution, and communication — are evaluated in terms of their adaptability in global contexts. Regional approaches are comparatively assessed, and a strategic structure is proposed based on a conceptual model. Content analysis and comparative methodology are applied. Based on the findings, the impact of digital techn ology integration on effectiveness is identified, and strategic recommendations are formulated.

Maqola ma’lumotlari
MualliflarAlimxodjayeva Nargiza Elshodovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/556
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/556 · Maqolaning asl sahifasi

Kalit so‘zlar

fashion industry, marketing strategy, international market, digital communication, adaptation, conceptual model. 512, модная индустрия, маркетинговая стратегия, международный рынок, цифровая коммуникация, адаптация, концептуальная модель, moda industriyasi, marketing strategiyasi, xalqaro bozor, raqamli kommunikatsiya, moslashtirish, kontseptual model

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAlimxodjayeva Nargiza Elshodovna (2025). INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/556
GOST (OAK)Alimxodjayeva Nargiza Elshodovna INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/556.
MLAAlimxodjayeva Nargiza Elshodovna. “INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/556
ChicagoAlimxodjayeva Nargiza Elshodovna. “INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/556
HarvardAlimxodjayeva Nargiza Elshodovna (2025) ‘INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/556
BibTeX
@article{alimxodjayevanargizaelshodovna2025,
  title = {INTERNATIONAL MARKETING OPPORTUNITIES THROUGH FASHION INDUSTRY MARKETING STRATEGIES},
  author = {Alimxodjayeva Nargiza Elshodovna},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/556},
  url = {https://doi.org/10.67668/mj/2025iss11/556}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Alimxodjayeva Nargiza Elshodovna — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari