This article analyzes the role of marketing strategies in the internationalization of the fashion industry within a theoretical framework. Core marketing components — brand, product, price, distribution, and communication — are evaluated in terms of their adaptability in global contexts. Regional approaches are comparatively assessed, and a strategic structure is proposed based on a conceptual model. Content analysis and comparative methodology are applied. Based on the findings, the impact of digital techn ology integration on effectiveness is identified, and strategic recommendations are formulated.
| Mualliflar | Alimxodjayeva Nargiza Elshodovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/556 |
DOI: 10.67668/mj/2025iss11/556 · Maqolaning asl sahifasi
fashion industry, marketing strategy, international market, digital communication, adaptation, conceptual model. 512, модная индустрия, маркетинговая стратегия, международный рынок, цифровая коммуникация, адаптация, концептуальная модель, moda industriyasi, marketing strategiyasi, xalqaro bozor, raqamli kommunikatsiya, moslashtirish, kontseptual model
The article examines the main factors that determine the effective development of the production potential of industrial enterprises. The concept of "production potential" is analyzed, and the categories of…
This article analyzes the theoretical foundations of the market for acceptable agricultural products and the specifics of its development in Uzbekistan. The study presents scientific views on the concept of acceptable…
The aim of the research is to support the development of targeted software. According to the research methodology, methods such as analysis, comparative analysis, economic modeling, and statistical data analysis were…
The article examines theoretical approaches to audience segmentation within marketing strategies in the fashion industry. The structure of the STP model is applied to explain the logical relationship between…
This article provides a comprehensive analysis of institutional reforms implemented in the construction sector of the Republic of Uzbekistan, their socio - economic effectiveness, and development trends. The study…
This article analyzes the scientific and methodological foundations for assessing the level of financial inclusion across regions. The study explores modern methodological approaches to calculating the financial…
This study is devoted to the analysis of the territorial development criteria and development models of cotton -textile clusters. Clusters play a strategic role in integrating the agricultural and industrial sectors to…
This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the…
The article examines the concept of the digital product passport within the framework of the EU Ecodesign for Sustainable Products Regulation (ESPR), as well as modern digital technologies that support its…
This study provides an in-depth analysis of Uzbekistanʼs foreign trade processes through the application of clustering methods aimed at ensuring more efficient resource utilization and developing practical policy…