This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the mechanisms of online decision -making by car buyers, the digital tools used in dealership centers, and the influence of modern technologies on market competitiveness.
| Mualliflar | Adamboyev Abror Akrom oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss11/552 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss11/552 · Maqolaning asl sahifasi
digital transformation, automotive market, digital marketing, online purchasing, customer experience, цифровая трансформация, автомобильный рынок, цифровой маркетинг, онлайн -покупка, клиентский опыт, raqamli transformatsiya, avtomobil bozori, raqamli marketing, onlayn xarid jarayoni, mijoz tajribasi
| APA | Adamboyev Abror Akrom oʻgʻli (2025). THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/552 |
|---|---|
| GOST (OAK) | Adamboyev Abror Akrom oʻgʻli THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/552. |
| MLA | Adamboyev Abror Akrom oʻgʻli. “THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/552 |
| Chicago | Adamboyev Abror Akrom oʻgʻli. “THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/552 |
| Harvard | Adamboyev Abror Akrom oʻgʻli (2025) ‘THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/552 |
| BibTeX | @article{adamboyevabrorakromogli2025,
title = {THE ROLE OF DIGITAL TRANSFORMATION AND MARKETING TECHNOLOGIES IN AUTOMOTIVE TRADE},
author = {Adamboyev Abror Akrom oʻgʻli},
journal = {Marketing},
year = {2025},
number = {11},
doi = {10.67668/mj/2025iss11/552},
url = {https://doi.org/10.67668/mj/2025iss11/552}
} |
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