This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the mechanisms of online decision -making by car buyers, the digital tools used in dealership centers, and the influence of modern technologies on market competitiveness.
| Mualliflar | Adamboyev Abror Akrom oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/552 |
DOI: 10.67668/mj/2025iss11/552 · Maqolaning asl sahifasi
digital transformation, automotive market, digital marketing, online purchasing, customer experience, цифровая трансформация, автомобильный рынок, цифровой маркетинг, онлайн -покупка, клиентский опыт, raqamli transformatsiya, avtomobil bozori, raqamli marketing, onlayn xarid jarayoni, mijoz tajribasi
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