The article examines the transformation of tourism activities under the influence of digital technologies. It highlights key digital tools such as mobile applications, big data, artificial intelligence, and blockchain, which shape new formats of service, marketing, and communication. The study analyzes international and national case studies of digital innovation in tourism. It emphasizes the need for adaptation of tourism businesses to the digital environment.
| Mualliflar | Солиева Гулбахор Ахмаджановна |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss5/548 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss5/548 · Maqolaning asl sahifasi
digital transformation, tourism, digital technologies, smart tourism, innovation, цифровая трансформация, туризм, цифровые технологии, смарт -туризм, инновации, raqamli transformatsiya, turizm, raqamli texnologiyalar, aqlli turizm, innovatsiyalar
| APA | Солиева Гулбахор Ахмаджановна (2025). THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES. Marketing, (5). https://doi.org/10.67668/mj/2025iss5/548 |
|---|---|
| GOST (OAK) | Солиева Гулбахор Ахмаджановна THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES // Marketing. – 2025. – № 5. – DOI: 10.67668/mj/2025iss5/548. |
| MLA | Солиева Гулбахор Ахмаджановна. “THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES.” Marketing, (5), 2025. https://doi.org/10.67668/mj/2025iss5/548 |
| Chicago | Солиева Гулбахор Ахмаджановна. “THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES.” Marketing, (5) (2025). https://doi.org/10.67668/mj/2025iss5/548 |
| Harvard | Солиева Гулбахор Ахмаджановна (2025) ‘THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES’, Marketing, (5). https://doi.org/10.67668/mj/2025iss5/548 |
| BibTeX | @article{article2025,
title = {THE ROLE OF DIGITAL TECHNOLOGIES IN THE TRANSFORMATION OF TOURIST SERVICES},
author = {Солиева Гулбахор Ахмаджановна},
journal = {Marketing},
year = {2025},
number = {5},
doi = {10.67668/mj/2025iss5/548},
url = {https://doi.org/10.67668/mj/2025iss5/548}
} |
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