The article examines the transformation of tourism activities under the influence of digital technologies. It highlights key digital tools such as mobile applications, big data, artificial intelligence, and blockchain, which shape new formats of service, marketing, and communication. The study analyzes international and national case studies of digital innovation in tourism. It emphasizes the need for adaptation of tourism businesses to the digital environment.
| Mualliflar | Солиева Гулбахор Ахмаджановна |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-05-31 |
| Son | 5 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss5/548 |
DOI: 10.67668/mj/2025iss5/548 · Maqolaning asl sahifasi
digital transformation, tourism, digital technologies, smart tourism, innovation, цифровая трансформация, туризм, цифровые технологии, смарт -туризм, инновации, raqamli transformatsiya, turizm, raqamli texnologiyalar, aqlli turizm, innovatsiyalar
The article examines the issues of the influence of marketing activities on the formation of the efficiency of management of internal subsystems of economic entities: production, investment and innovation activities…
In the context of strengthening the strategic partnership between the Republic of Uzbekistan and the People’s Republic of China, the development of mutual tourism exchange is becoming a key component of cultural and…
The article discusses how the importance of cash is diminishing against the backdrop of increasingly electronic payment systems in many countries, considering that the 21st century is the age of technology. Taking these…
The article explores the role of Big Data technologies and analytical tools in environmental monitoring systems. It examines modern approaches to collecting, processing, and interpreting large volumes of ecological…
This study provides an in-depth analysis of Uzbekistanʼs foreign trade processes through the application of clustering methods aimed at ensuring more efficient resource utilization and developing practical policy…
This article examines the danger of pharmaceutical waste, which consists in the fact that it: constantly enters the environment and exhibits stability, negatively affects natural components even in small concentrations…
This article provides a scientific analysis of digital transformation processes in the automotive industry, the development of marketing technologies, and their impact on sales performance. The study highlights the…
The article examines the theoretical and methodological foundations of the management system of higher education institutions. An analysis of the main management approaches applicable to the modern model of the…
This article analyzes the scientific and methodological foundations for assessing the level of financial inclusion across regions. The study explores modern methodological approaches to calculating the financial…
In this article, we will review the experience of digitizing public administration and enterprises in Uzbekistan, evaluate its results and development prospects, and analyze the main challenges and issues facing the…