Audience segmentation based on fashion industry marketing strategies

Ahmedova Rayhona Jasurbek qizi

Marketing · 2025-yil

Annotatsiya

The article examines theoretical approaches to audience segmentation within marketing strategies in the fashion industry. The structure of the STP model is applied to explain the logical relationship between segmentation, targeting, and positioning stages. Demographic, psychographic, and technological segmentation criteria are identified under conditions of digital transformation. The effectiveness of strategies is supported through theoretical constructs and recent empirical sources. The need for segment -specific solutions is emphasized. Conclusions and recommendations are aligned with contemporary marketing frameworks.

Maqola ma’lumotlari
MualliflarAhmedova Rayhona Jasurbek qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/554
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/554 · Maqolaning asl sahifasi

Kalit so‘zlar

marketing strategy, segmentation, STP model, fashion industry, targeting, positioning, digital marketing. 629, маркетинговая стратегия, сегментирование, модель STP, модная индустрия, таргетинг, позиционирование, цифровой маркетинг, marketing strategiyasi, segmentatsiya, STP modeli, moda industriyasi, targeting, pozitsiyalash, raqamli marketing

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAhmedova Rayhona Jasurbek qizi (2025). AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/554
GOST (OAK)Ahmedova Rayhona Jasurbek qizi AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/554.
MLAAhmedova Rayhona Jasurbek qizi. “AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/554
ChicagoAhmedova Rayhona Jasurbek qizi. “AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/554
HarvardAhmedova Rayhona Jasurbek qizi (2025) ‘AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/554
BibTeX
@article{ahmedovarayhonajasurbekqizi2025,
  title = {AUDIENCE SEGMENTATION BASED ON FASHION INDUSTRY MARKETING STRATEGIES},
  author = {Ahmedova Rayhona Jasurbek qizi},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/554},
  url = {https://doi.org/10.67668/mj/2025iss11/554}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Ahmedova Rayhona Jasurbek qizi — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari