No. 1 2-SON dekabr, 2025 -yil the importance of digital transformation in managing enterprise strategy

Тарават Абдул Салам

Marketing · 2025-yil

Annotatsiya

This article examines the impact of digital transformation on enterprise strategic management. Key elements such as strategic analysis, decision -making, planning, competitiveness management, and human capital development were analyzed in the № 1 592 context of digitalization. Digital technologies —including big data, artificial intelligence, CRM, and ERP systems —were treated as tools for achieving strategic objectives. The methodological framework included systems analysis, comparative method, expert e valuation, and case study approach. It was found that under the influence of digital transformation, strategic management becomes more adaptive and data-driven, with a stronger focus on customer orientation.

Maqola ma’lumotlari
MualliflarТарават Абдул Салам
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-12-25
Son12
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss12/259
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss12/259 · Maqolaning asl sahifasi

Kalit so‘zlar

determinants of economic, business, and societal development, digital transformation, organizational functioning, the impact of digital technologies, information solutions, management approaches, strategic level of activity, rapid technological progress, market globalization, определяющих развитие экономики, бизнеса и общества, цифровая трансформация, функционирования организаций, влиянием цифровых технологий, информационных решений, управленческих подходов, стратегический уровень деятельности, стремительного технологического прогресса, Глобализация рынков, iqtisodiyot, biznes va jamiyat rivojlanishini belgilovchi, raqamli transformatsiya, tashkilotlar faoliyati, raqamli texnologiyalar taʼsiri, axborot yechimlari, boshqaruv yondashuvlari, faoliyatning strategik darajasi, jadal texnologik taraqqiyot, Bozorlar globallashuvi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAТарават Абдул Салам (2025). No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY. Marketing, (12). https://doi.org/10.67668/mj/2025iss12/259
GOST (OAK)Тарават Абдул Салам No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY // Marketing. – 2025. – № 12. – DOI: 10.67668/mj/2025iss12/259.
MLAТарават Абдул Салам. “No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY.” Marketing, (12), 2025. https://doi.org/10.67668/mj/2025iss12/259
ChicagoТарават Абдул Салам. “No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY.” Marketing, (12) (2025). https://doi.org/10.67668/mj/2025iss12/259
HarvardТарават Абдул Салам (2025) ‘No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY’, Marketing, (12). https://doi.org/10.67668/mj/2025iss12/259
BibTeX
@article{article2025,
  title = {No. 1 2-SON DEKABR, 2025 -YIL THE IMPORTANCE OF DIGITAL TRANSFORMATION IN MANAGING ENTERPRISE STRATEGY},
  author = {Тарават Абдул Салам},
  journal = {Marketing},
  year = {2025},
  number = {12},
  doi = {10.67668/mj/2025iss12/259},
  url = {https://doi.org/10.67668/mj/2025iss12/259}
}

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