This article explores the impact of emotional marketing on consumer behavior in the digital environment. It demonstrates that an emotional approach enhances user engagement, improves brand recall, and fosters loyalty. The study examines the potential of te chnologies, including artificial intelligence and social media, as well as issues related to the ethical use of data. The results confirm that integrating emotional № 1 273 marketing with digital tools increases the effectiveness of advertising campaigns. And the impact of emotional stimuli on humans, including color, music, and scent.
| Mualliflar | Кахрамонов Хуршиджон Шухрат угли, Ж.Ж. Буриева, Студентка группы М R-01, ТГЭУ, З.А. Юсупбекова, Студентка группы М R-01, ТГЭУ |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-12-25 |
| Son | 12 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss12/258 |
DOI: 10.67668/mj/2025iss12/258 · Maqolaning asl sahifasi
emotional marketing, digitalization, personalized advertising, user engagement, social media, artificial intelligence, consumer loyalty, marketing strategies, эмоциональный маркетинг, цифровизация, персонализация рекламы, активность пользователей, социальные сети, искусственный интеллект, потребительская лояльность, маркетинговые стратегии, emotsional marketing, raqamlashtirish, reklama personalizatsiyasi, foydalanuvchilar faolligi, ijtimoiy tarmoqlar, sunʼiy intellekt, isteʼmolchi sadoqati, marketing strategiyalari
This article examines the impact of digital transformation on enterprise strategic management. Key elements such as strategic analysis, decision -making, planning, competitiveness management, and human capital…
This article examines the impact of corporate governance mechanisms on the sustainability and innovative development of transport companies in the Republic of Uzbekistan. Based on an analysis of regulatory documents…
This article explores the specific characteristics of leasing services in the Republic of Uzbekistan. It presents theoretical perspectives on leasing, outlines methods for calculating lease payments, and offers…
The article presents the results of a comprehensive analysis of enterprises from various regions of the Republic of Uzbekistan conducted by the Research Institute for Tourism Development within the applied project…
This article analyzes the role of customer data, loyalty programs, and omnichannel strategies in enhancing CRM management efficiency in chain supermarkets in developing countries. Key CLV indicators and their relevance…
In the article the authors present a hypothesis that the modern revolution in the field of innovation is associated with digitalization, which leads to the transformation of entire industries and businesses, in…
The key indicators describing the healthcare system of the Republic of Uzbekistan for the period from 2000 to 2023 have been compared, and based on the implementation of digital technologies in the information exchange…
The article examines the theoretical foundations of restaurant business development in the global environment and analyzes the external and internal factors affecting restaurant operations using various methods. In the…
This article covers the possibilities of introducing digital technologies in the fashion industry. Scientific and practical proposals for the application of modern technologies such as artificial intelligence…
In the context of socio -economic reforms and digital transformation in the Republic of Uzbekistan, Human Resource Management (HRM) is gaining strategic importance. This article examines the evolution of the HR function…