The role and practical aspects of integrated digital marketing strategies based on artificial intelligence in improving e-commerce efficiency

Abidjonov Nodirbek Odiljon oʻgʻli

Marketing · 2025-yil

Annotatsiya

The study analyzes the role of artificial intelligence (AI) -based digital marketing strategies in enhancing the efficiency of e -commerce. The importance of AI technologies in improving user experience, personalizing purchasing processes, strengthening secu rity, and optimizing marketing costs is highlighted based on scientific sources and practical examples. The results indicate that AI tools play a significant role in increasing conversion rates, strengthening customer loyalty, and ensuring the sustainable development of trading processes. This work carries both theoretical and practical value for developing strategic approaches in companies.

Maqola ma’lumotlari
MualliflarAbidjonov Nodirbek Odiljon oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-09-30
Son9
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss9/626
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss9/626 · Maqolaning asl sahifasi

Kalit so‘zlar

e-commerce, artificial intelligence, digital marketing, personalization, user experience, antifraud systems, conversion. 271, электронная коммерция, искусственный интеллект, цифровой маркетинг, персонализация, пользовательский опыт, антифрод - системы, конверсия, elektron tijorat, sunʼiy intellekt, raqamli marketing, personalizatsiya, foydalanuvchi tajribasi, antifrod tizimlar, konversiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAAbidjonov Nodirbek Odiljon oʻgʻli (2025). THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY. Marketing, (9). https://doi.org/10.67668/mj/2025iss9/626
GOST (OAK)Abidjonov Nodirbek Odiljon oʻgʻli THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY // Marketing. – 2025. – № 9. – DOI: 10.67668/mj/2025iss9/626.
MLAAbidjonov Nodirbek Odiljon oʻgʻli. “THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY.” Marketing, (9), 2025. https://doi.org/10.67668/mj/2025iss9/626
ChicagoAbidjonov Nodirbek Odiljon oʻgʻli. “THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY.” Marketing, (9) (2025). https://doi.org/10.67668/mj/2025iss9/626
HarvardAbidjonov Nodirbek Odiljon oʻgʻli (2025) ‘THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY’, Marketing, (9). https://doi.org/10.67668/mj/2025iss9/626
BibTeX
@article{abidjonovnodirbekodiljonogli2025,
  title = {THE ROLE AND PRACTICAL ASPECTS OF INTEGRATED DIGITAL MARKETING STRATEGIES BASED ON ARTIFICIAL INTELLIGENCE IN IMPROVING E-COMMERCE EFFICIENCY},
  author = {Abidjonov Nodirbek Odiljon oʻgʻli},
  journal = {Marketing},
  year = {2025},
  number = {9},
  doi = {10.67668/mj/2025iss9/626},
  url = {https://doi.org/10.67668/mj/2025iss9/626}
}

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