Behavioral barriers in the process of making purchase decisions

Усмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, Атаханов Асадбек

Marketing · 2025-yil

Annotatsiya

This study examined key behavioral barriers in consumer decision -making. Emotional distortions, information overload, and cognitive shortcuts were identified as significant factors affecting purchase frequency and cost evaluation. Using regression 611 and correlation analysis, a weak link was found between rational assessment and actual consumer behavior. Emotional responses were shown to exert consistent influence on decisions even under high information exposure. It was concluded that incorporating behavioral variables into forecasting models and policy design enhances the understanding of consumer behavior in complex retail environments.

Maqola ma’lumotlari
MualliflarУсмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, Атаханов Асадбек
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/621
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/621 · Maqolaning asl sahifasi

Kalit so‘zlar

consumer behavior, emotional bias, information overload, cognitive barriers, rational choice, behavioral economics, потребительское поведение, эмоциональное искажение, информационная перегрузка, когнитивные барьеры, рациональный выбор, поведенческая экономика, isteʼmolchi xatti-harakati, emotsional buzilish, axborot yuklamasi, kognitiv toʻsiqlar, ratsional tanlov, xarid qarori, regressiya tahlili, povedencheski iqtisod

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAУсмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, & Атаханов Асадбек (2025). BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/621
GOST (OAK)Усмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, Атаханов Асадбек BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/621.
MLAУсмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, and Атаханов Асадбек. “BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/621
ChicagoУсмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, and Атаханов Асадбек. “BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/621
HarvardУсмонова Диёра Маҳмуд кизи, Нухритдинхаджаев Улугбек, and Атаханов Асадбек (2025) ‘BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/621
BibTeX
@article{article2025,
  title = {BEHAVIORAL BARRIERS IN THE PROCESS OF MAKING PURCHASE DECISIONS},
  author = {Усмонова Диёра Маҳмуд кизи and Нухритдинхаджаев Улугбек and Атаханов Асадбек},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/621},
  url = {https://doi.org/10.67668/mj/2025iss11/621}
}

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