Features of digital marketing in small business and entrepreneurship

Касимова Фатима Тулкуновна, Джалилов Шерзод Кахрамонович

Marketing · 2025-yil

Annotatsiya

The article analyzes the rapid development of digital marketing in small businesses in Uzbekistan, highlighting its advantages and existing challenges. It examines the transformation of marketing tools under the conditions of a digital 57 economy, focusing on the growing use of SEO, contextual and media -contextual advertising, email marketing, social media marketing (SMM), and banner advertising. The study demonstrates that digital marketing enables small enterprises to reduce costs, expand sales volumes and reach target audiences more effectively. At the same time, issues such as insufficient digital infrastructure, limited digital literacy and lack of strategic planning are identified. The findings confirm that digital marketing has become a key factor in enhancing the competitiveness of small businesses.

Maqola ma’lumotlari
MualliflarКасимова Фатима Тулкуновна, Джалилов Шерзод Кахрамонович
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/616
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/616 · Maqolaning asl sahifasi

Kalit so‘zlar

digital marketing, small business, SEO, contextual advertising, SMM, email marketing, e-commerce, digital transformation, цифровой маркетинг, малый бизнес, SEO, контекстная реклама, SMM, email -маркетинг, электронная коммерция, цифровая трансформация, raqamli marketing, kichik biznes, SEO, kontekstli reklama, SMM, email -marketing, elektron tijorat, raqamli transformatsiya

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAКасимова Фатима Тулкуновна, & Джалилов Шерзод Кахрамонович (2025). FEATURES OF DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/616
GOST (OAK)Касимова Фатима Тулкуновна, Джалилов Шерзод Кахрамонович FEATURES OF DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/616.
MLAКасимова Фатима Тулкуновна, and Джалилов Шерзод Кахрамонович. “FEATURES OF DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/616
ChicagoКасимова Фатима Тулкуновна, and Джалилов Шерзод Кахрамонович. “FEATURES OF DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/616
HarvardКасимова Фатима Тулкуновна, and Джалилов Шерзод Кахрамонович (2025) ‘FEATURES OF DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/616
BibTeX
@article{article2025,
  title = {FEATURES OF DIGITAL MARKETING IN SMALL BUSINESS AND ENTREPRENEURSHIP},
  author = {Касимова Фатима Тулкуновна and Джалилов Шерзод Кахрамонович},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/616},
  url = {https://doi.org/10.67668/mj/2025iss11/616}
}

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