This article provides a theoretical and empirical analysis of the impact of digital transformation, electronic services and artificial intelligence technologies on the management efficiency of service enterprises. The study examines the digital development dynamics of the service sector in Uzbekistan and worldwide, the role of AI in process optimization, and the effects of electronic services on service quality and customer satisfaction. The results indicate that service delivery speed increased 3.5 times, operational costs decreased by 18%, and customer satisfaction rose by 19%. Furthermore, AI -CRM, chatbots, and predictive analytics demonstrated a strong positive impact on managerial efficiency. 399
| Mualliflar | Zayavitdinova Nafisa Muxammadovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/612 |
DOI: 10.67668/mj/2025iss11/612 · Maqolaning asl sahifasi
digital transformation, electronic services, AI technologies, service sector, management efficiency, digital economy, цифровая трансформация, электронные услуги, AI- технологии, сектор услуг, эффективность управления, цифровая экономика, raqamli transformatsiya, elektron xizmatlar, AI texnologiyalari, xizmat koʻrsatish sohasi, boshqaruv samaradorligi, raqamli iqtisodiyot
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