Impact of digital transformation, electronic services and AI technologies on management efficiency in service enterprises

Zayavitdinova Nafisa Muxammadovna

Marketing · 2025-yil

Annotatsiya

This article provides a theoretical and empirical analysis of the impact of digital transformation, electronic services and artificial intelligence technologies on the management efficiency of service enterprises. The study examines the digital development dynamics of the service sector in Uzbekistan and worldwide, the role of AI in process optimization, and the effects of electronic services on service quality and customer satisfaction. The results indicate that service delivery speed increased 3.5 times, operational costs decreased by 18%, and customer satisfaction rose by 19%. Furthermore, AI -CRM, chatbots, and predictive analytics demonstrated a strong positive impact on managerial efficiency. 399

Maqola ma’lumotlari
MualliflarZayavitdinova Nafisa Muxammadovna
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/612
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/612 · Maqolaning asl sahifasi

Kalit so‘zlar

digital transformation, electronic services, AI technologies, service sector, management efficiency, digital economy, цифровая трансформация, электронные услуги, AI- технологии, сектор услуг, эффективность управления, цифровая экономика, raqamli transformatsiya, elektron xizmatlar, AI texnologiyalari, xizmat koʻrsatish sohasi, boshqaruv samaradorligi, raqamli iqtisodiyot

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAZayavitdinova Nafisa Muxammadovna (2025). IMPACT OF DIGITAL TRANSFORMATION, ELECTRONIC SERVICES AND AI TECHNOLOGIES ON MANAGEMENT EFFICIENCY IN SERVICE ENTERPRISES. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/612
GOST (OAK)Zayavitdinova Nafisa Muxammadovna IMPACT OF DIGITAL TRANSFORMATION, ELECTRONIC SERVICES AND AI TECHNOLOGIES ON MANAGEMENT EFFICIENCY IN SERVICE ENTERPRISES // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/612.
MLAZayavitdinova Nafisa Muxammadovna. “IMPACT OF DIGITAL TRANSFORMATION, ELECTRONIC SERVICES AND AI TECHNOLOGIES ON MANAGEMENT EFFICIENCY IN SERVICE ENTERPRISES.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/612
ChicagoZayavitdinova Nafisa Muxammadovna. “IMPACT OF DIGITAL TRANSFORMATION, ELECTRONIC SERVICES AND AI TECHNOLOGIES ON MANAGEMENT EFFICIENCY IN SERVICE ENTERPRISES.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/612
HarvardZayavitdinova Nafisa Muxammadovna (2025) ‘IMPACT OF DIGITAL TRANSFORMATION, ELECTRONIC SERVICES AND AI TECHNOLOGIES ON MANAGEMENT EFFICIENCY IN SERVICE ENTERPRISES’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/612
BibTeX
@article{zayavitdinovanafisamuxammadovna2025,
  title = {IMPACT OF DIGITAL TRANSFORMATION, ELECTRONIC SERVICES AND AI TECHNOLOGIES ON MANAGEMENT EFFICIENCY IN SERVICE ENTERPRISES},
  author = {Zayavitdinova Nafisa Muxammadovna},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/612},
  url = {https://doi.org/10.67668/mj/2025iss11/612}
}

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