The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding, artificial intelligence, AR/VR technolo gies, and psychological approaches. It is demonstrated how marketing strategies influence the perception of value and competitiveness of tourism destinations. A conceptual model of marketing integration in the tourism sector is proposed. Theoretical insigh ts are substantiated based on a review of current academic literature.
| Mualliflar | Xamidbayev Asadbek Nodir oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss11/607 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss11/607 · Maqolaning asl sahifasi
tourism marketing, digital strategies, branding, artificial intelligence, customer loyalty, destination management, маркетинг в туризме, цифровые стратегии, брендинг, искусственный интеллект, лояльность клиентов, управление дестинацией, turizm marketingi, raqamli strategiyalar, brendlashtirish, sunʼiy intellekt, mijoz sadoqati, destinatsiya boshqaruvi
| APA | Xamidbayev Asadbek Nodir oʻgʻli (2025). ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/607 |
|---|---|
| GOST (OAK) | Xamidbayev Asadbek Nodir oʻgʻli ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/607. |
| MLA | Xamidbayev Asadbek Nodir oʻgʻli. “ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/607 |
| Chicago | Xamidbayev Asadbek Nodir oʻgʻli. “ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/607 |
| Harvard | Xamidbayev Asadbek Nodir oʻgʻli (2025) ‘ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/607 |
| BibTeX | @article{xamidbayevasadbeknodirogli2025,
title = {ROLE OF MODERN MARKETING STRATEGIES IN TOURISM DEVELOPMENT},
author = {Xamidbayev Asadbek Nodir oʻgʻli},
journal = {Marketing},
year = {2025},
number = {11},
doi = {10.67668/mj/2025iss11/607},
url = {https://doi.org/10.67668/mj/2025iss11/607}
} |
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