The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding, artificial intelligence, AR/VR technolo gies, and psychological approaches. It is demonstrated how marketing strategies influence the perception of value and competitiveness of tourism destinations. A conceptual model of marketing integration in the tourism sector is proposed. Theoretical insigh ts are substantiated based on a review of current academic literature.
| Mualliflar | Xamidbayev Asadbek Nodir oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/607 |
DOI: 10.67668/mj/2025iss11/607 · Maqolaning asl sahifasi
tourism marketing, digital strategies, branding, artificial intelligence, customer loyalty, destination management, маркетинг в туризме, цифровые стратегии, брендинг, искусственный интеллект, лояльность клиентов, управление дестинацией, turizm marketingi, raqamli strategiyalar, brendlashtirish, sunʼiy intellekt, mijoz sadoqati, destinatsiya boshqaruvi
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