This article examines the criteria and indicators for assessing the effectiveness of developing and implementing an innovation strategy. Also, methods based on multifactor analysis in assessing the prospects for the implementation of an enterprise's strategy and innovative development, the tasks of organizing the business planning process, factors affecting the reduction of material costs in the cost of product production, economic indicators of product quality and other issues are studied in detail.
| Mualliflar | Yusupov Saidvali Shukrullayevich |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss11/610 |
DOI: 10.67668/mj/2025iss11/610 · Maqolaning asl sahifasi
Efficiency assessment, innovation strategy, strategic measures, methods based on multifactor analysis, technological audit, business planning, budgeting system, economic added value, commodity product, recyclable waste . 127, Оценка эффективности, инновационная стратегия, стратегические мероприятия, методы, основанные на многофакторном анализе, технологический аудит, бизнес -планирование, система бюджетирования, экономическая добавленная стоимость, товарный продукт, возвратные отходы
This article provides a scientific analysis of the key factors influencing the development of family entrepreneurship and its impact on poverty reduction. The study evaluates the effects of financial support, labor…
This article discusses the need, existing opportunities, specific features and main directions of increasing the digital economic potential in the region. It also presents conclusions and proposals for increasing the…
This article provides a theoretical and empirical analysis of the impact of digital transformation, electronic services and artificial intelligence technologies on the management efficiency of service enterprises. The…
In todayʼs global economic landscape, competitiveness has become a strategic factor for industrial enterprises. The integration of advanced technologies such as Artificial Intelligence, Big Data analytics, automation…
The article is devoted to the study of methodological approaches to teaching digital economy in higher educational institutions of Uzbekistan. Teaching competencies and effective pedagogical technologies that contribute…
The article examines the role of modern marketing strategies in tourism development from a theoretical perspective. Mechanisms of demand formation in tourism services are analyzed through digital marketing, branding…
The article examines the strategic role of the seed sector in shaping a resilient global agricultural and food system. Drawing on international statistical series for 2000 –2023 and datasets from FAO, OECD, UPOV , ISTA…
In the context of the dynamic development of the digital economy and profound transformation of the labor market, the need for the introduction of innovative teaching methods aimed at developing relevant competencies…
The article analyzes the strategic application of interdisciplinary neuromarketing methods within the highly competitive environment of modern digital marketplaces such as Wildberries, Uzum Market, and Yandex.Market…
This article focuses on improving the assessment of competitiveness for medical service providers based on methods that utilize marketing mix characteristics and the medical service environment.