Integration of neuromarketing technologies into the e-commerce ecosystem: analysis of increasing conversion and user experience using the example of the largest online platforms

Икрамов Мурат Акрамович, Юлдашев Жамшид Абрарович

Marketing · 2025-yil

Annotatsiya

The article analyzes the strategic application of interdisciplinary neuromarketing methods within the highly competitive environment of modern digital marketplaces such as Wildberries, Uzum Market, and Yandex.Market. Neuromarketing, which integrates advancements in neuroscience and marketing, enables the study of consumers’ subconscious (implicit) reactions and is increasingly used in e-commerce. The study provides an overview of current literature on neuromarketing and its role in online commerce, including the “Marketing 5.0” concept. Core methodological tools such as fMRI, EEG, and eye-tracking, along with complementary biometric technologies used to assess user experience (UX) and cognitive load, are described. 24 Applied cases demonstrating neuromarketing -driven interface optimization are examined, showing how such improvements enhance conversion rates and consumer loyalty through deeper behavioral insights. Special attention is given to ethical standards and data confidentiality when collecting and utilizing neurophysiological information. The article explores practical applications of neuromarketing across leading marketplaces and highlights modern trends such as personalization, emotional triggers, and real-time data analytics. It is emphasized that neuromarketing enhances conversion and loyalty by providing a deeper understanding of consumer behavior. The conclusion summarizes case findings, their impact on buyer behavior and performance indicators, and offers recommendations for future research and ethical considerations.

Maqola ma’lumotlari
MualliflarИкрамов Мурат Акрамович, Юлдашев Жамшид Абрарович
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-11-29
Son11
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss11/615
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss11/615 · Maqolaning asl sahifasi

Kalit so‘zlar

neuromarketing, consumer behavior, fMRI, EEG, eye-tracking, emotional triggers, marketing strategies, subconscious decision -making, ethical considerations, digital technologies, нейромаркетинг, поведение потребителей, fMRI, EEG, eye-tracking, эмоциональные триггеры, маркетинговые стратегии, подсознательное принятие решений, этические аспекты, цифровые технологии, neyromarketing, isteʼmolchi xulqi, fMRI, EEG, eye-tracking, emotsional triggerlar, marketing strategiyalari, ong osti qaror qabul qilish, axloqiy jihatlar, raqamli texnologiyalar

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAИкрамов Мурат Акрамович, & Юлдашев Жамшид Абрарович (2025). INTEGRATION OF NEUROMARKETING TECHNOLOGIES INTO THE E-COMMERCE ECOSYSTEM: ANALYSIS OF INCREASING CONVERSION AND USER EXPERIENCE USING THE EXAMPLE OF THE LARGEST ONLINE PLATFORMS. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/615
GOST (OAK)Икрамов Мурат Акрамович, Юлдашев Жамшид Абрарович INTEGRATION OF NEUROMARKETING TECHNOLOGIES INTO THE E-COMMERCE ECOSYSTEM: ANALYSIS OF INCREASING CONVERSION AND USER EXPERIENCE USING THE EXAMPLE OF THE LARGEST ONLINE PLATFORMS // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/615.
MLAИкрамов Мурат Акрамович, and Юлдашев Жамшид Абрарович. “INTEGRATION OF NEUROMARKETING TECHNOLOGIES INTO THE E-COMMERCE ECOSYSTEM: ANALYSIS OF INCREASING CONVERSION AND USER EXPERIENCE USING THE EXAMPLE OF THE LARGEST ONLINE PLATFORMS.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/615
ChicagoИкрамов Мурат Акрамович, and Юлдашев Жамшид Абрарович. “INTEGRATION OF NEUROMARKETING TECHNOLOGIES INTO THE E-COMMERCE ECOSYSTEM: ANALYSIS OF INCREASING CONVERSION AND USER EXPERIENCE USING THE EXAMPLE OF THE LARGEST ONLINE PLATFORMS.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/615
HarvardИкрамов Мурат Акрамович, and Юлдашев Жамшид Абрарович (2025) ‘INTEGRATION OF NEUROMARKETING TECHNOLOGIES INTO THE E-COMMERCE ECOSYSTEM: ANALYSIS OF INCREASING CONVERSION AND USER EXPERIENCE USING THE EXAMPLE OF THE LARGEST ONLINE PLATFORMS’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/615
BibTeX
@article{article2025,
  title = {INTEGRATION OF NEUROMARKETING TECHNOLOGIES INTO THE E-COMMERCE ECOSYSTEM: ANALYSIS OF INCREASING CONVERSION AND USER EXPERIENCE USING THE EXAMPLE OF THE LARGEST ONLINE PLATFORMS},
  author = {Икрамов Мурат Акрамович and Юлдашев Жамшид Абрарович},
  journal = {Marketing},
  year = {2025},
  number = {11},
  doi = {10.67668/mj/2025iss11/615},
  url = {https://doi.org/10.67668/mj/2025iss11/615}
}

Boshqa maqola uchun iqtibos tayyorlash

Marketing jurnalidan boshqa maqolalar

Marketing — barcha maqolalar · 2025-yil arxivi

Икрамов Мурат Акрамович — boshqa maqolalari

Iqtisodiyot sohasidagi boshqa maqolalar

Iqtisodiyot sohasidagi OAK jurnallari