An empirical evaluation of the effectiveness of omnichannel strategies in e - commerce has been conducted in this article. Based on transactional data, consumer behavior patterns and interactions between online, offline, and mobile channels have been analyze d. Regression models were applied to identify key factors influencing customer engagement and sales performance. It has been shown that channel integration enhances operational efficiency and improves customer experience. The 661 findings can be used to inform managerial decisions and support the development of digital retail strategies.
| Mualliflar | Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, Сафаров Азизбек |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Rus |
| DOI | 10.67668/mj/2025iss11/623 |
DOI: 10.67668/mj/2025iss11/623 · Maqolaning asl sahifasi
omnichannel strategy, e -commerce, transactional analysis, consumer behavior, channel integration, digital platform, retail, омниканальная стратегия, электронная коммерция, транзакционный анализ, поведение потребителей, интеграция каналов, цифровая платформа, розничная торговля, omnikanalli strategiya, elektron tijorat, tranzaksion tahlil, kanal integratsiyasi, mijoz xatti -harakati, chakana savdo, raqamli platformalar
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