An empirical evaluation of the effectiveness of omnichannel strategies in e - commerce has been conducted in this article. Based on transactional data, consumer behavior patterns and interactions between online, offline, and mobile channels have been analyze d. Regression models were applied to identify key factors influencing customer engagement and sales performance. It has been shown that channel integration enhances operational efficiency and improves customer experience. The 661 findings can be used to inform managerial decisions and support the development of digital retail strategies.
| Mualliflar | Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, Сафаров Азизбек |
|---|---|
| Jurnal | Marketing |
| Nashriyot | Тошкент давлат иқтисодиёт университети |
| ISSN | 3060-4621 |
| Nashr sanasi | 2025-11-29 |
| Son | 11 |
| Til | Ingliz |
| Ilmiy soha | Iqtisodiyot |
| DOI | 10.67668/mj/2025iss11/623 |
| Indeksga qo‘shilgan | 2026-10-18 |
DOI: 10.67668/mj/2025iss11/623 · Maqolaning asl sahifasi
omnichannel strategy, e -commerce, transactional analysis, consumer behavior, channel integration, digital platform, retail, омниканальная стратегия, электронная коммерция, транзакционный анализ, поведение потребителей, интеграция каналов, цифровая платформа, розничная торговля, omnikanalli strategiya, elektron tijorat, tranzaksion tahlil, kanal integratsiyasi, mijoz xatti -harakati, chakana savdo, raqamli platformalar
| APA | Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, & Сафаров Азизбек (2025). EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE. Marketing, (11). https://doi.org/10.67668/mj/2025iss11/623 |
|---|---|
| GOST (OAK) | Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, Сафаров Азизбек EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE // Marketing. – 2025. – № 11. – DOI: 10.67668/mj/2025iss11/623. |
| MLA | Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, and Сафаров Азизбек. “EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE.” Marketing, (11), 2025. https://doi.org/10.67668/mj/2025iss11/623 |
| Chicago | Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, and Сафаров Азизбек. “EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE.” Marketing, (11) (2025). https://doi.org/10.67668/mj/2025iss11/623 |
| Harvard | Эргашходжаева Шахноза Джасуровна, Хасанов Ганишер, and Сафаров Азизбек (2025) ‘EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE’, Marketing, (11). https://doi.org/10.67668/mj/2025iss11/623 |
| BibTeX | @article{article2025,
title = {EFFECTIVENESS OF OMNI-CHANNEL STRATEGIES IN E-COMMERCE},
author = {Эргашходжаева Шахноза Джасуровна and Хасанов Ганишер and Сафаров Азизбек},
journal = {Marketing},
year = {2025},
number = {11},
doi = {10.67668/mj/2025iss11/623},
url = {https://doi.org/10.67668/mj/2025iss11/623}
} |
Boshqa maqola uchun iqtibos tayyorlash
This article analyzes the current state of domestic trade in Uzbekistan, the factors affecting its efficiency, and the ways to modernize the trade system under the conditions of a digital economy. The study explores the…
This article examines the pressing issue of highly qualified specialist migration in modern Uzbekistan, known as "brain drain." Based on an analysis of statistical data and the legal framework, key factors driving the…
This article examines the relationship between marketing and economic sustainability in business development. Marketing helps to promote goods and services, while economic sustainability ensures the stability and…
This study examined key behavioral barriers in consumer decision -making. Emotional distortions, information overload, and cognitive shortcuts were identified as significant factors affecting purchase frequency and cost…
The article presents methodological approaches to assessing and ensuring the economic sustainability of Uzbekistan's cotton -textile clusters. Factors influencing the level of sustainability are identified, and an…
This study analyzes the potential for improving retail efficiency in Central Asian countries through the implementation of CRM systems, use of customer data, loyalty programs, and omnichannel strategies. Rapid e…
This article discusses one of the important areas of development of the banking sector in modern conditions –the foreign experience of the system of remote customer service for banks is considered. A set of specific…
The study analyzes the role of artificial intelligence (AI) -based digital marketing strategies in enhancing the efficiency of e -commerce. The importance of AI technologies in improving user experience, personalizing…
This article analyzes the issues of organizing production in the building materials industry on the principles of quality management. Despite the growth in production volumes observed in recent years in the industry…
This article analyzes the effectiveness of economic mechanisms in the development of the transport and logistics system. The systemʼs condition was assessed based on LPI indicators. The importance of digital…
Marketing — barcha maqolalar · 2025-yil arxivi
Yashil iqtisodiyot va marketing integratsiyasi bugungi global iqtisodiy-ijtimoiy muhitda strategik ahamiyat kasb etmoqda. Ushbu maqolada yashil iqtisodiy model doirasida marketing konsepsiyalarining transformatsiyasi…
This article analyzes the importance of utilitarian value as a key factor influencing consumer purchasing decisions in the Uzbek smartphone market. The qualitative 15 approach was chosen as the meth odological basis for…
This study examines the association between Internet use and self-rated health and investigates the role of online health information behaviors in this relationship. Using data from the 2021 Chinese General Social…
На материалах, опубликованных по август 2024 года, исследуется достаточность бюджетного покрытия обязательств государственно-частного партнёрства. Предложена совместная проверка объёма, сроков и допустимых источников…
Maqolada O‘zbekiston sport tashkilotlarida sun’iy intellekt (SI) va ma’lumotlarga asoslangan boshqaruvning iqtisodiy samaradorlik bilan bog‘liqligini o‘rganish uchun rasmiy statistik ma’lumotlar tahlil qilinadi…
The article analyzes the institutional formation and everyday educational practice of girls’ education in Turkestan in the late nineteenth and early twentieth centuries. It examines traditional schools led by otinoyi…
This study presents a comprehensive analysis of the geostrategic role of Khwarezm in the transregional trade system of Eurasia during the 9th–12th centuries, based on written sources, historiography, and archaeological…
В статье исследуется, почему налоговые и тарифные льготы могут не приводить к привлечению инвестиций в дата-центры для искусственного интеллекта (ИИ). На основе теории комплементарности М. Кремера построена…