The role of destiny factor in buyers' decision-making process: marketing as an example of the smartphone market

TADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, Roʻzmamatov Abbos Tolibjon oʻgʻli

Marketing · 2025-yil

Annotatsiya

This article analyzes the importance of utilitarian value as a key factor influencing consumer purchasing decisions in the Uzbek smartphone market. The qualitative 15 approach was chosen as the meth odological basis for the study, and local and foreign scientific sources, statistics, and analytical reports published in 2017 –2025 were studied using the content analysis method. The main attention was paid to the functional criteria of consumers in choos ing products — battery life, technical capabilities, service quality, and price –quality ratio. Based on the analysis, it was determined that the high market share of brands such as Samsung and Xiaomi is associated with products that meet utilitarian values , and practical suggestions were made to take this factor into account when developing competitive marketing strategies.

Maqola ma’lumotlari
MualliflarTADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, Roʻzmamatov Abbos Tolibjon oʻgʻli
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-06-30
Son6
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss6/382
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss6/382 · Maqolaning asl sahifasi

Kalit so‘zlar

utilitarian value, consumer behavior, smartphone market, functional criteria, marketing strategy, purchasing decision, technological advantages, price – quality ratio, утилитарная ценность, поведение потребителей, рынок смартфонов, функциональные критерии, маркетинговая стратегия, решение о покупке, технологические преимущества, соотношение цены и качества, utilitar qiymat, isteʼmolchi xulq -atvori, smartfon bozori, funksional mezonlar, marketing strategiyasi, xarid qarori, texnologik afzalliklar, narx –sifat nisbati

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APATADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, & Roʻzmamatov Abbos Tolibjon oʻgʻli (2025). THE ROLE OF DESTINY FACTOR IN BUYERS' DECISION-MAKING PROCESS: MARKETING AS AN EXAMPLE OF THE SMARTPHONE MARKET. Marketing, (6). https://doi.org/10.67668/mj/2025iss6/382
GOST (OAK)TADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, Roʻzmamatov Abbos Tolibjon oʻgʻli THE ROLE OF DESTINY FACTOR IN BUYERS' DECISION-MAKING PROCESS: MARKETING AS AN EXAMPLE OF THE SMARTPHONE MARKET // Marketing. – 2025. – № 6. – DOI: 10.67668/mj/2025iss6/382.
MLATADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, and Roʻzmamatov Abbos Tolibjon oʻgʻli. “THE ROLE OF DESTINY FACTOR IN BUYERS' DECISION-MAKING PROCESS: MARKETING AS AN EXAMPLE OF THE SMARTPHONE MARKET.” Marketing, (6), 2025. https://doi.org/10.67668/mj/2025iss6/382
ChicagoTADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, and Roʻzmamatov Abbos Tolibjon oʻgʻli. “THE ROLE OF DESTINY FACTOR IN BUYERS' DECISION-MAKING PROCESS: MARKETING AS AN EXAMPLE OF THE SMARTPHONE MARKET.” Marketing, (6) (2025). https://doi.org/10.67668/mj/2025iss6/382
HarvardTADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, and Roʻzmamatov Abbos Tolibjon oʻgʻli (2025) ‘THE ROLE OF DESTINY FACTOR IN BUYERS' DECISION-MAKING PROCESS: MARKETING AS AN EXAMPLE OF THE SMARTPHONE MARKET’, Marketing, (6). https://doi.org/10.67668/mj/2025iss6/382
BibTeX
@article{tadqiqoti2025,
  title = {THE ROLE OF DESTINY FACTOR IN BUYERS' DECISION-MAKING PROCESS: MARKETING AS AN EXAMPLE OF THE SMARTPHONE MARKET},
  author = {TADQIQ OTI and Ergashxodjaeva Shaxnoza Djasurovna and Roʻzmamatov Abbos Tolibjon oʻgʻli},
  journal = {Marketing},
  year = {2025},
  number = {6},
  doi = {10.67668/mj/2025iss6/382},
  url = {https://doi.org/10.67668/mj/2025iss6/382}
}

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