This article analyzes the importance of utilitarian value as a key factor influencing consumer purchasing decisions in the Uzbek smartphone market. The qualitative 15 approach was chosen as the meth odological basis for the study, and local and foreign scientific sources, statistics, and analytical reports published in 2017 –2025 were studied using the content analysis method. The main attention was paid to the functional criteria of consumers in choos ing products — battery life, technical capabilities, service quality, and price –quality ratio. Based on the analysis, it was determined that the high market share of brands such as Samsung and Xiaomi is associated with products that meet utilitarian values , and practical suggestions were made to take this factor into account when developing competitive marketing strategies.
| Mualliflar | TADQIQ OTI, Ergashxodjaeva Shaxnoza Djasurovna, Roʻzmamatov Abbos Tolibjon oʻgʻli |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2025-06-30 |
| Son | 6 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2025iss6/382 |
DOI: 10.67668/mj/2025iss6/382 · Maqolaning asl sahifasi
utilitarian value, consumer behavior, smartphone market, functional criteria, marketing strategy, purchasing decision, technological advantages, price – quality ratio, утилитарная ценность, поведение потребителей, рынок смартфонов, функциональные критерии, маркетинговая стратегия, решение о покупке, технологические преимущества, соотношение цены и качества, utilitar qiymat, isteʼmolchi xulq -atvori, smartfon bozori, funksional mezonlar, marketing strategiyasi, xarid qarori, texnologik afzalliklar, narx –sifat nisbati
In this article, the author reveals in detail the main factors and conditions of the countryʼs economic development that ensure macroeconomic stability in the modern developing era, and as a result of the study and…
This article identifies a number of differences between the quality assurance system in the design process and a similar system in construction organizations. These differences arise from the specifics of the…
The efficiency of construction material manufacturing enterprises operating in the Republic of Karakalpakstan largely depends on their operational mechanisms. This includes components such as the quality of offered…
This article explores the development and application of territorial marketing strategies based on international e xperience, with a focus on their implementation potential in Uzbekistan. The study employed content…
This article examines the possibilities of institutional adaptation of foreign experiences in improving regional innovation policy. The study analyzes the innovation policy models of the European Union, South Korea…
This article highlights the role and importance of the securities market as one of the modern methods of financing joint -stock companies. Today, in a market economy, the need to attract external financial resources to…
This scientific article analyzes the effective ness of personnel selection and evaluation mechanisms in higher education institutions, as well as their legal 52 foundations and impact on the quality of education. In…
The article analyzes the impact of ma rketing strategies on product sales in online marketplaces. It examines the freemium model, live -streaming sales, omni -digital strategies, use of artificial intelligence, and…
This article systematically analyzes the processes of formation of investment activity of small business entities, their role in economic stability, sources of financing and factors influencing the investment…
В данной статье проанализированы эффективные подходы к внедрению информационных систем ERP, DMS и AIS в процессы производства и управления. Установлено, что использование цифровых технологий способствует оптимизации…