The development model of regional marketing in the experience of foreign countries

Boltayev Jasurbek Gʻulomovich

Marketing · 2025-yil

Annotatsiya

This article explores the development and application of territorial marketing strategies based on international e xperience, with a focus on their implementation potential in Uzbekistan. The study employed content analysis and comparative methods using recent scholarly sources (Scopus, Web of Science) related to “territorial marketing”, “regional branding”, and “city marketing”. The results demonstrate that in developed countries, territorial marketing serves as a strategic tool for sustainable development and innovation, with active local community participation. The paper 43 proposes a conceptual framework and practical recommendations for implementing regional marketing in Uzbekistan through institutional collaboration and capacity - building.

Maqola ma’lumotlari
MualliflarBoltayev Jasurbek Gʻulomovich
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2025-06-30
Son6
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2025iss6/380
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2025iss6/380 · Maqolaning asl sahifasi

Kalit so‘zlar

territorial marketing, regional brand, place image, regional competitiveness, city marketing, sustainable development, innovation strategy, international experience, local community, investment attractiveness, территориальный маркетинг, региональный бренд, имидж места, региональная конкурентоспособность, маркетинг города, устойчивое развитие, инновационная стратегия, зарубежный опыт, местное сообщество, инвестиционная привлекательность, hududiy marketing, hududiy brend, hudud imiji, mintaqaviy raqobatbardoshlik, sh ahar marketingi, barqaror rivojlanish, innovatsion strategiya, xorijiy tajriba, mahalliy hamjamiyat, investitsiya jozibadorligi

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APABoltayev Jasurbek Gʻulomovich (2025). THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES. Marketing, (6). https://doi.org/10.67668/mj/2025iss6/380
GOST (OAK)Boltayev Jasurbek Gʻulomovich THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES // Marketing. – 2025. – № 6. – DOI: 10.67668/mj/2025iss6/380.
MLABoltayev Jasurbek Gʻulomovich. “THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES.” Marketing, (6), 2025. https://doi.org/10.67668/mj/2025iss6/380
ChicagoBoltayev Jasurbek Gʻulomovich. “THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES.” Marketing, (6) (2025). https://doi.org/10.67668/mj/2025iss6/380
HarvardBoltayev Jasurbek Gʻulomovich (2025) ‘THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES’, Marketing, (6). https://doi.org/10.67668/mj/2025iss6/380
BibTeX
@article{boltayevjasurbekgulomovich2025,
  title = {THE DEVELOPMENT MODEL OF REGIONAL MARKETING IN THE EXPERIENCE OF FOREIGN COUNTRIES},
  author = {Boltayev Jasurbek Gʻulomovich},
  journal = {Marketing},
  year = {2025},
  number = {6},
  doi = {10.67668/mj/2025iss6/380},
  url = {https://doi.org/10.67668/mj/2025iss6/380}
}

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