The Marketing Journal is included in the list of scientific publications recommended for publishing the main scientific results of dissertations by the decision of the Higher Attestation Commission procedure committee dated 03.10.2024 No. 10/2 and by the decision of the Higher Attestation Commission Presidium dated 04.10.2024 No. 362/5.
| Nashriyot | Тошкент давлат иқтисодиёт университети |
|---|---|
| Shahar | Toshkent |
| ISSN | 3060-4621 |
| Tashkil etilgan | 2024 |
| Nashr davriyligi | Oyiga 1 marta (yiliga 12 son) |
| Maqolalar soni | 1870 |
| OAK holati | Ro‘yxatda |
В статье рассматриваются механизмы совершенствования взаимодействия между оценочными структурами и другими элементами рыночной инфраструктуры в Республике Узбекистан. Показано, что интеграция оценочных компаний с…
The article examines the impact of digital technologies on retail trade and the significance of the ROPO model (Research Online, Purchase Offline). A comparative analysis of international practices (Germany, the UK…
This article analyzes the experience of advanced foreign countries in shaping an innovative economy through a systematic literature review (SLR). Employing a method based on the PRISMA guidelines, several scientific…
The article analyzes the issues of ensuring the socio -economic development of the regions of Uzbekistan through the enhancement of their investment potential. It examines the structural components of the investment…
The article examines the application potential of artificial intelligence technologies in railway transport infrastructure. The focus is on improving diagnostic and maintenance efficiency, modeling freight flows…
This scientific article comprehensively analyzes the economic mechanisms of regional industrial development. The study highlights the theoretical foundations of regional industrial development, the essence of economic…
The article analyzes the peculiarities of the economic development of the regions of the Republic of Uzbekistan, interregional differences and their determining factors. Also, investment activity, infrastructure and…
The article provides a theoretical and practical analysis of the economic essence of regional development and the spatial distribution of industrial enterprises. Regional development is viewed as a strategic factor in…
This article analyzes the foreign experience of applying artificial intelligence (AI) technologies in small businesses and explores opportunities for their implementation in Uzbekistan . The study examines best…
This article analyzes the essence of regional tourism potential and the key factors influencing its development. It highlights the role of tourism in the global economy, emphasizing the importance of natural, historical…
The article examines the main trends in international trade in circular goods produced within the framework of the “green” economy and analyzes the opportunities and risks associated with trade in circular goods…
The effectiveness of digital communication strategies in chemical industry enterprises was evaluated based on KPI and ROI indicators. The application of metrics was analyzed using both statistical and qualitative…
The concept of welfare has long been regarded as the ultimate goal of every nation and as a key indicator of a countryʼs development. Enhancing public welfare is highlighted as one of the most important criteria for…
The article examines the issue of brand valuation in enterprises from a scientific and methodological perspective. Based on a study of 30 firms in the Namangan region, surveys and multiple regression analysis were…
This article analyzes the importance of brand value in entrepreneurial activity and the methods of its evaluation. Market -based, income -based, cost -based approaches, as well as the Net Promoter Score (NPS) method…
One of the effective ways to develop the higher education system of Uzbekistan is the introduction of innovative management methods. Benchmarking is one of the most promising technologies in this area. To implement…
The article examines modern marketing strategies employed by textile enterprises in Uzbekistan to enhance their competitiveness in domestic and international markets. Using the examples of FULL COTTON LLC and BETLIS…
The article examines the issues of assessing international competitiveness and its methodological foundations. A comparative analysis of major international indices is conducted, including the Global Competitiveness…
E-commerce is a huge component of the digital economy as the business market landscape is now based on digital competition. E -commerce assists with national development through the creation of jobs and import tax…
This article reviews global empirical studies on the impact of inward foreign direct investment (FDI) using key econometric methods. While many studies confirm that FDI positively affects growth, productivity and…
To ensure the more rapid development of entrepreneurial activity, it is necessary to use modern and effective concepts of leadership in management. The article analyzes the theoretical foundations and concepts of…
In today’s competitive retail landscape, innovative marketing strategies are essential. This paper explores how distributed data systems and knowledge -based technologies can enhance marketing effectiveness. By…
This article scientifically analyzes the formation of the category of "economic security of the state", the emergence of theoretical approaches to it and the stages of its 385 evolution. In the initial period…
This article analyzes the issues of ensuring the external economic security of the national economy in the context of global economic trends and risks. The study examines indicators of external economic security, global…
in this article, management approaches to regional resource management are scientifically analyzed on the basis of institutional theory and economic security indicators. The economy of the region is directly related to…
This article examines the current state of financial management of investments, the specific features of managing investment processes through regulating investment attractiveness in the economy, as well as the…
This article analyzes the importance and effectiveness of implementing ESG (Environmental, Social, Governance) principles in state -owned enterprises. International practice shows that integrating environmental, social…
The article analyzes the role of investments in the economy and their importance in the development of entrepreneurial activity. It examines the theoretical foundations of investment, mechanisms for attracting capital…
The article examines the importance and ways of increasing the efficiency of marketing programs in the context of economic digitalization, with a focus on textile and garment enterprises. It is emphasized that marketing…
This article analyzes the development of management decisions based on the principles of the green economy in the context of ensuring economic security and explores their improvement through innovative approaches. The…
This article analyzes the development trends of the insurance market of Uzbekistan, existing problems in the investment activities of insurance companies and ways to improve them. The need for insurance companies to…
This article examines the issues of improving the management of education quality in private higher education institutions. Using the example of the University of Business and Science (UBS) in Namangan, a SWOT analysis…
The article analyzes the current state of use of digital technologies in the activities of commercial banks in Uzbekistan and identifies problems that hinder economic efficiency. At the same time, practical proposals…
This article discusses the use of forecasting methods in the management of corporate cash flows and their significance in ensuring the financial stability of an enterprise. In particular, cash flow forecasting helps…
The article analyzes the functioning mechanisms of human resource training management, particularly the types of ensuring its economic interrelation with innovative entrepreneurial activity. Specifically, based on a…
This article explores the theoretical and methodological foundations for improving management efficiency in the grain processing sector of the food industry 325 under the conditions of digital transformation. The study…
This article analyzes the disparities in the level of innovation potential across regions using economic -statistical and econometric approaches. The study considers innovation potential as a key driver of regional…
This paper conducted a comparative analysis of dynamics and changes in main indicators of the well -being of the population in Uzbekistan. Studied the differences in dynamic changes in total and real total per capita…
This literature review examines how educating entrepreneurs in “green business” principles influences economic outcomes. We conducted a structured review of high - impact academic articles linking sustainability…
This article examines the role and importance of human capital in the formation and development of a country’s economy. It analyzes the impact of investments in education, healthcare, and innovation on sustainable…
This article analyzes the effectiveness of economic mechanisms in the development of the transport and logistics system. The systemʼs condition was assessed based on LPI indicators. The importance of digital…
This article analyzes the issues of organizing production in the building materials industry on the principles of quality management. Despite the growth in production volumes observed in recent years in the industry…
The study analyzes the role of artificial intelligence (AI) -based digital marketing strategies in enhancing the efficiency of e -commerce. The importance of AI technologies in improving user experience, personalizing…
This article discusses one of the important areas of development of the banking sector in modern conditions –the foreign experience of the system of remote customer service for banks is considered. A set of specific…
This study analyzes the potential for improving retail efficiency in Central Asian countries through the implementation of CRM systems, use of customer data, loyalty programs, and omnichannel strategies. Rapid e…
An empirical evaluation of the effectiveness of omnichannel strategies in e - commerce has been conducted in this article. Based on transactional data, consumer behavior patterns and interactions between online…
The article presents methodological approaches to assessing and ensuring the economic sustainability of Uzbekistan's cotton -textile clusters. Factors influencing the level of sustainability are identified, and an…
This study examined key behavioral barriers in consumer decision -making. Emotional distortions, information overload, and cognitive shortcuts were identified as significant factors affecting purchase frequency and cost…
This article examines the relationship between marketing and economic sustainability in business development. Marketing helps to promote goods and services, while economic sustainability ensures the stability and…
This article examines the pressing issue of highly qualified specialist migration in modern Uzbekistan, known as "brain drain." Based on an analysis of statistical data and the legal framework, key factors…