Impact of branding strategy of commercial banks on bank image

Mirzajonova Maftunaxon Jaxongir qizi

Marketing · 2026-yil

Annotatsiya

This article focuses on examining the impact of branding strategy on the bank image in enhancing the competitiveness of commercial banks. During the study, key components of a bank brand —namely, brand recognition, brand image, perceived quality, and brand loyalty —were analyzed. The findings indicate that an effective branding strategy significantly improves a bankʼs competitiveness by strengthening customer trust, expanding market share, and enhancing financial performance. A conceptual model illustrating t he relationship between branding strategy and bank competitiveness has been developed. № 1 -SON YANVA R, 202 6-YIL 356

Maqola ma’lumotlari
MualliflarMirzajonova Maftunaxon Jaxongir qizi
JurnalMarketing
NashriyotТошкент давлат иқтисодиёт университети
ISSN3060-4621
Nashr sanasi2026-01-31
Son1
TilIngliz
Ilmiy sohaIqtisodiyot
DOI10.67668/mj/2026iss1/723
Indeksga qo‘shilgan2026-10-18

DOI: 10.67668/mj/2026iss1/723 · Maqolaning asl sahifasi

Kalit so‘zlar

branding strategy, bank image, competitiveness, customer trust, brand value, financial services, digital banking, стратегия брендинга, имидж банка, конкурентоспособность, доверие клиентов, стоимость бренда, финансовые услуги, цифровой банкинг, brending strategiyasi, bank imiji, raqobatbardoshlik, mijoz ishonchi, brend qiymati, moliyaviy xizmatlar, raqamli banking

Ilmiy soha

Iqtisodiyot

Iqtibos keltirish

APAMirzajonova Maftunaxon Jaxongir qizi (2026). IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE. Marketing, (1). https://doi.org/10.67668/mj/2026iss1/723
GOST (OAK)Mirzajonova Maftunaxon Jaxongir qizi IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE // Marketing. – 2026. – № 1. – DOI: 10.67668/mj/2026iss1/723.
MLAMirzajonova Maftunaxon Jaxongir qizi. “IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE.” Marketing, (1), 2026. https://doi.org/10.67668/mj/2026iss1/723
ChicagoMirzajonova Maftunaxon Jaxongir qizi. “IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE.” Marketing, (1) (2026). https://doi.org/10.67668/mj/2026iss1/723
HarvardMirzajonova Maftunaxon Jaxongir qizi (2026) ‘IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE’, Marketing, (1). https://doi.org/10.67668/mj/2026iss1/723
BibTeX
@article{mirzajonovamaftunaxonjaxongirqizi2026,
  title = {IMPACT OF BRANDING STRATEGY OF COMMERCIAL BANKS ON BANK IMAGE},
  author = {Mirzajonova Maftunaxon Jaxongir qizi},
  journal = {Marketing},
  year = {2026},
  number = {1},
  doi = {10.67668/mj/2026iss1/723},
  url = {https://doi.org/10.67668/mj/2026iss1/723}
}

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