This article focuses on examining the impact of branding strategy on the bank image in enhancing the competitiveness of commercial banks. During the study, key components of a bank brand —namely, brand recognition, brand image, perceived quality, and brand loyalty —were analyzed. The findings indicate that an effective branding strategy significantly improves a bankʼs competitiveness by strengthening customer trust, expanding market share, and enhancing financial performance. A conceptual model illustrating t he relationship between branding strategy and bank competitiveness has been developed. № 1 -SON YANVA R, 202 6-YIL 356
| Mualliflar | Mirzajonova Maftunaxon Jaxongir qizi |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2026iss1/723 |
DOI: 10.67668/mj/2026iss1/723 · Maqolaning asl sahifasi
branding strategy, bank image, competitiveness, customer trust, brand value, financial services, digital banking, стратегия брендинга, имидж банка, конкурентоспособность, доверие клиентов, стоимость бренда, финансовые услуги, цифровой банкинг, brending strategiyasi, bank imiji, raqobatbardoshlik, mijoz ishonchi, brend qiymati, moliyaviy xizmatlar, raqamli banking
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