This study conducted a systematic analysis of international experience in the use of innovative marketing strategies in the activities of commercial banks under the conditions of the digital economy. The research examined the practices of leading banks fro m the United States, Europe, and the Asia -Pacific region, focusing on the application of artificial intelligence, mobile banking, social media marketing, and hyper -personalization. The findings demonstrated that digital transformation № 1 -SON YANVA R, 202 6-YIL 346 contributed to strengthening bank –customer relationships, improving service quality, and enhancing overall competitiveness. International experience confirmed that the adoption of innovative marketing technologies had a positive impact on customer experien ce development and supported the formation of long -term customer loyalty in the banking sector.
| Mualliflar | Muminova Durdona Saydikadirovna |
|---|---|
| Jurnal | Marketing |
| Nashr sanasi | 2026-01-31 |
| Son | 1 |
| Til | O‘zbek |
| DOI | 10.67668/mj/2026iss1/724 |
DOI: 10.67668/mj/2026iss1/724 · Maqolaning asl sahifasi
digital banking, innovative marketing, artificial intelligence, mobile banking, fintech, hyper -personalization, customer experience, цифровой банкинг, инновационный маркетинг, искусственный интеллект, мобильный банкинг, финтех, гиперперсонализация, клиентский опыт, raqamli banking, innovatsion marketing, sunʼiy intellekt, mobil banking, fintech, giperpersonalizatsiya, mijozlar tajribasi
The article considers general issues of formation and development of theoretical and methodological aspects of assessment of the trade services development system in the context of socio -economic transformations. In…
This article focuses on examining the impact of branding strategy on the bank image in enhancing the competitiveness of commercial banks. During the study, key components of a bank brand —namely, brand recognition…
This scientific article examines the theoretical and practical aspects of using marketing strategies in the development of logistics services in free economic zones. In particular, the study highlights the main factors…
This article analyzes the dynamics of change in poverty rates in the Khorezm region.nnotation: this article analyzes the dynamics of change in poverty rates in the Khorezm region. It treated factors such as economic…
This article explores the role of digital marketing in modern society, with a focus on its influence on youth. The widespread availability of the internet and technology has increased digital literacy and fostered…
This article analyzes the role and importance of the KPI (Key Performance Indicators) system in improving the effectiveness of personnel management in the activities of commercial banks. The study examines modern…
This article studies the experience of improving the use of the marketing concept in the textile industry. Market segmentation is the process of dividing consumers and sellers of textile products into segments in the…
This article analyzes the main factors affecting the financial efficiency and return on capital of commercial banks based on an econometric approach and substantiates the prospects for the use of artificial intelligence…
This article analyzes the application of the circular economy in service enterprises, especially in the HoReCa (hotel, restaurant, cafe) and hotel -tourism sectors, and its economic and environmental efficiency based on…
In this article, the development dynamics and sustainability of the service sector, including healthcare services, across regions are analyzed. The study is conducted based on monthly growth rates of market services and…